International Women’s Day 2025, celebrated on March 8, embraces the theme “Accelerate Action,” emphasizing the urgency of advancing gender equality across all sectors. This theme calls for swift and decisive steps to address systemic barriers and biases that women face, both personally and professionally.
At Swaarm, we are proud to align with this global initiative by recognizing and celebrating the remarkable contributions of the women who drive our success. Their dedication, innovation, and leadership not only propel our company forward but also inspire the broader tech and marketing communities.
Driving Systemic Change in Tech and Beyond
Co-founder and CEO of Swaarm, Yogeeta Chainani has been a steadfast advocate for increasing the representation of women in leadership roles, not just in tech but across industries. In her journey, she has observed and addressed the structural challenges women encounter, from societal expectations to access to funding and career progression.
Yogeeta believes that achieving true gender equity requires a shift in mindset at all levels—from individual confidence-building to corporate responsibility and industry-wide policies. She highlights the importance of mentorship, fostering inclusive workplace cultures, and ensuring that organizations implement actionable frameworks that empower women to thrive.
Her commitment extends beyond Swaarm, as she actively engages with initiatives that support women founders, entrepreneurs, and professionals in tech. “Creating opportunities for women to lead is not just about filling quotas—it’s about tapping into a wealth of talent and innovation that has been historically overlooked. The more we empower women, the stronger and more dynamic our industries become.”
Navigating and Shaping MarTech
As a prominent figure in martech, Lena , one of Swaarm’s Key Account Managers, reflects on the industry’s evolving landscape:
“As a woman in martech, I believe it’s crucial to embrace both the challenges and the opportunities this ever-changing industry offers. I’m extremely happy to see more and more women stepping into leadership positions, driving innovation, and shaping the future of technology. I see my role as an opportunity to contribute to the industry’s growth and maybe even inspire others.
For young women considering a career in martech, my advice is to take chances and not be afraid to step into new opportunities. Building technical skills, even at a basic level, will give you an edge. It’s also important to find a workplace where you can work with professionals from whom you can learn and gain valuable knowledge. Last but not least—always believe in your value, as everyone’s perspective is unique and can contribute fresh ideas to the work you do.”
Advocating for Inclusion
Ioana Manaila, our Head of Operations, champions the belief that true progress in gender equality comes from creating opportunities for growth, collaboration, and leadership at all levels. She emphasizes that inclusivity should not just be an initiative but an integral part of workplace culture—one that supports individuals in reaching their full potential, regardless of gender.
For Ioana, accelerating action means fostering an environment where women feel empowered to take on leadership roles, innovate, and contribute to industry advancements. She advocates for mentorship programs, skill-building initiatives, and open conversations that challenge stereotypes and promote diversity. “When we support each other and create spaces where diverse voices are valued, we all benefit—industries become more resilient, creative, and forward-thinking.”
Global Movements Accelerating Women’s Empowerment
Beyond Swaarm, numerous global initiatives are dedicated to accelerating women’s empowerment:
Women Impact Tech’s Accelerate Conference Series:
These conferences connect progressive organizations with tech professionals, fostering a community that supports and elevates women’s roles in technology
UN Women’s Economic Empowerment Initiatives:
Focused on investing in women, these initiatives aim to reduce poverty and promote sustainable development by advancing women’s economic participation
World Bank Group’s Gender Strategy 2024-30:
This strategy emphasizes concerted action, financing, and programs at scale to end gender-based violence and elevate human capital, expanding economic opportunities for women globally
Collective Commitment to Accelerate Action
As we observe International Women’s Day 2025, Swaarm reaffirms its dedication to accelerating action for gender equality. We celebrate the achievements of our female leaders and commit to fostering an environment where all individuals, regardless of gender, can thrive and contribute to the tech industry’s vibrant future.
Together, let’s #AccelerateAction for a more inclusive and equitable world.
Looking back on last year’s International Women’s Day celebration, we continue to build upon the progress highlighted in our 2024 article. Read more about our previous initiatives and reflections here: Celebrating International Women’s Day 2024.
