Swaarm insights
Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.
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Best Practices
Amazon Prime big deal days: Q4 traffic doesn’t wait for Black Friday
Amazon Prime Big Deal Days is Amazon’s members-only October sale, and Amazon Prime Big Deal Days ...
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Best Practices
Rewarded UA vs Paid UA: How to Adapt Your Tracking Stack
Introduction Rewarded User Acquisition(UA) vs Paid User Acquisition(UA) isn’t just a question of which acquisition model ...
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Best Practices
MCP and AI Agents in Affiliate Tracking: 5 Critical Questions to Ask Before You Believe the Pitch
MCP and AI agents in affiliate tracking have become one of the most overused phrase pairings ...
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Best Practices
CTV to Mobile Attribution: The Honest 2026 Verdict
Connected TV ads are everywhere now, and a growing share of the people watching them are ...
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AI
AI in Performance Marketing: What Really Works in 2026
Every conference deck, vendor pitch, and industry newsletter is talking about AI in performance marketing right ...
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Rewarded UA
Rewarded UA vs Traditional Paid UA: Which Delivers Better LTV in 2026?
For years, mobile marketers have chased the cheapest install. CPI was king, and volume was the ...
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Ad Fraud
How Swaarm Keeps Your Traffic Clean: A Complete Look at Swaarm Anti-Fraud Capabilities
Swaarm anti-fraud capabilities help performance marketers stay ahead of a growing industry crisis. Ad fraud isn’t ...
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Best Practices
How to Win the World Cup 2026 Marketing Sprint with Advanced Measurement and Attribution Technology
The 2026 FIFA World Cup kicks off on June 11, co-hosted across the United States, Canada, ...
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Women in Tech
Women in AdTech Speak Up: Their Words, Their Industry
Women in adtech have shaped some of the most important conversations in advertising technology, and throughout ...
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