New to performance marketing, or trying to broaden your industry knowledge? You’ve come to the right place: Swaarm’s glossary covers what you need to know about launching successful campaigns and beyond.
We define all those pesky industry acronyms, from DSPs to ATT, and everything else in between. Dive in below!
An ad tag is HTML code that has been inserted within a web page’s source code. This makes it possible to display an ad.
Advertiser is a company that would like to advertise their product or service.
An Advertiser postback is a signal from the advertiser’s servers that is sent to announce a conversion.
Affiliate Marketing is an advertising model whereby companies pay affiliate partners to advertise their products to generate sales.
Application Programming Interface (API) is a type of software interface that offers a service to other pieces of software.
Banner Ads is an ad format that displays an ad as a banner at the top or bottom of a user’s screen.
A campaign is a the promotion of a product using strategically chosen advertising channels.
Click-Spamming or Click spam is a type of ad fraud. It occurs when a fraudster executes fake clicks that are attributed to real users
Your CTR is the percentage of users who clicked on your ad when delivered an impression.
Cost per Click is a cost model that gives payment to the publisher for every click generated as a result of their exposure.
This is a system that enables advertisers to manage their ad exchange and exchange accounts using a single interface.
An impression occurs every time a user is delivered an advertisement (ad) on a publisher’s inventory.
An install occurs when a user downloads an app and opens it for the first time.
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