New to performance marketing, or trying to broaden your industry knowledge? You’ve come to the right place: Swaarm’s glossary covers what you need to know about launching successful campaigns and beyond.
We define all those pesky industry acronyms, from DSPs to ATT, and everything else in between. Dive in below!
Ad Network refers to Advertising networks that connect advertisers with publishers who have inventory upon which ads can be displayed.
An ad tag is HTML code that has been inserted within a web page’s source code. This makes it possible to display an ad.
Advertiser is a company that would like to advertise their product or service.
An Advertiser postback is a signal from the advertiser’s servers that is sent to announce a conversion.
Affiliate Marketing is an advertising model whereby companies pay affiliate partners to advertise their products to generate sales.
Application Programming Interface (API) is a type of software interface that offers a service to other pieces of software.
Average Revenue per User (ARPU) is the average revenue that is generated per user.
A campaign is a the promotion of a product using strategically chosen advertising channels.
Click-Spamming or Click spam is a type of ad fraud. It occurs when a fraudster executes fake clicks that are attributed to real users
Your CTR is the percentage of users who clicked on your ad when delivered an impression.
Cost per Click is a cost model that gives payment to the publisher for every click generated as a result of their exposure.
This is a cost model that gives payment to a publisher or affiliate partner for every conversion that occurs as a result of their exposure.
This is a cost model that gives payment to a publisher or affiliate partner for every install that is generated as a result of their exposure.
An impression occurs every time a user is delivered an advertisement (ad) on a publisher’s inventory.
An install occurs when a user downloads an app and opens it for the first time.
A premium tracking platform made affordable
Use Swaarm to simplify, automate and optimize your marketing efforts.