Winner.ro Scales iGaming Growth with Swaarm’s Real-Time and Flexible Mobile Measurement Solution
Winner.ro is one of Romania’s most prominent online platforms for sports betting, casino games, and live gaming. Known for its strong local roots and fast-growing digital presence, Winner.ro delivers a premium entertainment experience to a wide audience of gaming enthusiasts nationwide.
Today, Winner.ro offers a diverse mix of products—covering major sports, esports, 800+ slot titles, live casino games, virtual sports, and lotteries—and has grown into one of the top 10 operators in Romania’s competitive iGaming market.
Its appeal lies in a powerful combination of mass-market accessibility, bold innovation, and deep localisation. The platform is fully translated into Romanian, supports local payment options like Visa, Mastercard, and Maestro, and is fully licensed by the National Gambling Office. This trusted, user-first approach attracts millions of players looking for convenience, excitement, and security.
In such a rapidly evolving and data-driven industry, Winner.ro knew that maintaining marketing efficiency and campaign accuracy required advanced technology, especially when operating across multiple channels such as affiliates, Google Ads, and Meta. That’s where Swaarm’s MMP made the difference.
The Challenge
As Winner.ro scaled its user acquisition efforts across affiliates, Google Ads, and Meta, the marketing team faced growing complexity in tracking performance and maintaining data consistency across systems. Two critical challenges emerged:
- Integration with Income Access, a widely used affiliate platform in the iGaming space. Winner.ro needed a mobile measurement partner (MMP) that could provide real-time action data which other marketing measurement platforms could not.
- Discrepancies in data from Google and Meta, which made campaign optimization difficult and led to missed opportunities in paid media.
The lack of a centralized, reliable measurement system was limiting Winner.ro’s ability to make informed decisions and scale its campaigns confidently.
The Solution
Swaarm’s MMP provided Winner.ro with a robust, flexible platform built specifically to meet the needs of modern performance marketers, especially in the iGaming space.
- Customizable Integrations: Swaarm worked closely with Winner.ro to implement a custom integration with Income Access, enabling full transparency into affiliate-driven conversions and campaign outcomes in real-time.
- Reliable Attribution from Major Ad Networks: Through direct integrations with Google and Meta, Swaarm ensures accurate, real-time data tracking, empowering Winner.ro to trust their numbers and optimize campaigns accordingly.
- Unified Marketing Data: All acquisition data, from affiliates to paid media, is consolidated within the Swaarm dashboard, eliminating silos and enabling faster, more strategic decision-making.
Why Swaarm's MMP Stands Out
Swaarm’s mobile measurement platform is built for performance-driven teams in fast-paced verticals, such as iGaming. What makes it different is:
- Seamless affiliate platform integrations: Swaarm enables direct and custom integrations with leading affiliate platforms, such as Income Access, ensuring consistent, real-time data flow and eliminating tracking discrepancies. This allows advertisers to monitor affiliate-driven installs and conversions with complete transparency, essential for performance-based marketing.
- Accurate multi-channel attribution (including SDK, server-to-server, and click-based): Whether you rely on app installs, web-based funnels, or multi-channel strategies, Swaarm supports comprehensive attribution across all channels. It tracks and attributes data down to the click and impression level in a privacy-compliant manner, using either SDK or server-to-server integrations. This gives clients the flexibility to track their users’ journeys with precision, no matter where or how the conversion happens.
- Real-time data access and advanced reporting: With real-time access to campaign data, Swaarm enables marketing teams to react quickly to performance trends and budget shifts. Built-in analytics tools make it easy to create reports, track KPIs, and uncover optimization opportunities, no waiting for lagging data exports or third-party tools.
- No-code tools that reduce reliance on engineering: Swaarm’s platform includes intuitive, no-code event tracking and campaign setup features. This allows marketers to configure tracking events, build links, manage, and optimize campaigns without any developer involvement, freeing up tech resources and speeding up execution.
- Compliance-ready infrastructure and GDPR support: Operating in regulated industries, such as iGaming, requires strict adherence to data protection laws. Swaarm is built with compliance in mind, offering features, such as data anonymization, configurable data retention, and full GDPR readiness, giving clients peace of mind when operating in sensitive markets.
The Result
- Integrated affiliate performance into a single marketing view
- Improved attribution accuracy for Google and Meta campaigns
- Enabled data-driven decisions with confidence
- Reduced operational friction and reporting delays
With Swaarm’s MMP, Winner.ro overcame technical limitations that had been slowing down its marketing team. By centralizing its performance data and improving attribution accuracy in real-time across key channels, Winner.ro is now well-equipped to grow efficiently in the competitive iGaming landscape.
For more information about Winner.ro, please visit: https://www.winner.ro/
To learn more about Swaarm, schedule a demo today: https://swaarm.com/request-a-demo/
