What is a Reward?
Reward is an incentive, such as in-app currency, bonus features, premium content, or virtual goods, offered to users in exchange for completing specific actions within an app or platform. Rewards play a key role in mobile marketing and user engagement strategies by motivating desired behaviors, increasing retention, and enhancing the overall user experience.
Examples:
Common examples include watching a short video ad, completing a survey, installing another app, or engaging with a promotional offer.
