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Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

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What Is Rewarded User Acquisition
Rewarded UA

The Ultimate Guide to Rewarded User Acquisition in 2025

What Is Rewarded User Acquisition? Rewarded User Acquisition (Rewarded UA) is a performance-driven user growth strategy ...
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Search Arbitrage Explained
Search Arbitrage

Search Arbitrage Explained: How Marketers Turn Clicks Into Profit

What Is Search Arbitrage? Search arbitrage is a digital marketing strategy where advertisers purchase low-cost traffic ...
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7 Reasons Swaarm's Powerful MMP Outperforms Traditional Platforms
Mobile measurement partners

7 Reasons Swaarm’s Powerful MMP Outperforms Traditional Platforms

As mobile marketing becomes increasingly competitive, the tools marketers choose can make or break campaign success. ...
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Scale iGaming Campaigns with Swaarm’s MMP Platform
Mobile measurement partners

Why iGaming Marketers Choose Swaarm’s MMP: A Mobile Measurement Partner Built for Scale, Automation, and Compliance

In the fast-paced, data-driven world of iGaming, performance marketing plays a pivotal role in acquiring new ...
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Iuliana Popa Talks Ads and More, and Women in MarTech
Women in Tech

Women Driving Change in MarTech: A Conversation with Iuliana Popa, CEO of Ads and More

Continuing our “Women in Tech” series, where we spotlight the trailblazing women shaping the digital marketing ...
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G2 Spring 2025 Report
Awards

Swaarm Celebrates G2 Spring 2025 Badges: A Testament to Customer Satisfaction and Our Commitment to Innovation

At Swaarm, we are always striving to provide our clients with the best possible experience. We ...
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MarTech Trends, Automation & Smart Marketing
Industry Insights

MarTech Trends, Automation & Smart Marketing: Yogeeta Chainani Talks Growth on The Groove Podcast with Peggy Anne Salz

The digital advertising landscape is evolving rapidly, and staying ahead requires innovation, agility, and data-driven strategies. ...
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Marina Head of Affiliate Partnerships from ApproachX
Affiliate Marketing

Inspire Inclusion: Marina from ApproachX on Women Driving Change in AdTech & Affiliate Marketing

Inspire Inclusion: Marina from ApproachX on Women Driving Change in AdTech & Affiliate Marketing   At ...
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Lead Generation - Strategies, Best Practices, and How to Track It Effectively
Lead Generation

Lead Generation: Strategies, Best Practices, and How to Track It Effectively

Lead generation is the process of identifying, attracting, and capturing potential customers (leads) who show interest ...
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