What is paid advertising? 8 types of paid ads and their benefits

What is paid advertising?

Global advertising revenue increased to $763.2 billion in 2021; this year, it is projected to grow again to $836.9 billion. It, therefore, goes without saying many companies and brands derive a lot of value from paid advertising—but what is it? In simple terms, paid advertising refers to any form of advertising you pay money for. […]