Privacy-enabled user acquisition for mobile apps: time to overcome the challenges
In this article, originally published by Martechasia, Yogeeta Chainani, CEO and co-founder of Swaarm, talked about how gaming companies and mobile app developers should prioritize privacy-enabled user acquisition by partnering with new-age performance-based marketing platforms. Privacy and advertising have always had a stormy relationship. The mobile marketing industry has witnessed a multitude of privacy changes in […]
