The Ultimate Guide to Rewarded User Acquisition in 2025
What Is Rewarded User Acquisition? Rewarded User Acquisition (Rewarded UA) is a performance-driven user growth strategy where app developers and marketers provide users with tangible incentives—such as in-app currency, bonus content, premium features, or discounts—in exchange for completing specific actions. These actions can include downloading and installing an app, completing onboarding or tutorials, achieving milestones, […]
Search Arbitrage Explained: How Marketers Turn Clicks Into Profit
What Is Search Arbitrage? Search arbitrage is a digital marketing strategy where advertisers purchase low-cost traffic and redirect it to monetized landing pages that generate higher revenue per click. The goal is simple: buy traffic for less than what you earn from it. Typically, marketers send users from platforms like TikTok, Facebook, or native ad […]
