Rewarded UA vs Paid UA: How to Adapt Your Tracking Stack
Introduction Rewarded User Acquisition(UA) vs Paid User Acquisition(UA) isn’t just a question of which acquisition model to choose it’s a question of what your tracking stack needs to support. Paid User Acquisition(UA) is no longer the only way to grow an app’s user base. Rewarded User Acquisition(UA) is a distinct acquisition model where an offer […]