Rewarded UA: From install to action: why deep-funnel events matter
Deep-funnel events are the in-app actions that show how far a user has progressed after the install. Deep-funnel events include registrations, completed tutorials, levels reached, first purchases and deposits. Rewarded UA builds acquisition around deep-funnel events, so advertisers pay for progress and users earn rewards for it. This article answers three questions in order: what […]