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Swaarm insights

Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

Channel Partner Management

affiliate marketing platform
Affiliate MarketingBest Practices

Boost your affiliate game: the ultimate guide to choosing automated tracking tools

How do companies pick the right affiliate marketing platform to keep track of their campaigns? Here are some simple steps in choosing the best aff…

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Performance marketing tracking platform
Channel Partner ManagementPerformance Marketing

Managed versus in-house performance marketing tracking platforms

A performance marketing tracking platform can help you gain total control over your marketing campaigns. But should you go for an in-house performance marketing software or…

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channel partner management
Affiliate MarketingChannel Partner Management

The ultimate guide to channel partner management

What is Channel partner management? Here’s the ultimate guide that will explain everything about channel partner management.

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partner marketing
Affiliate MarketingBest Practices

How to conduct competitive research before launching your own partner marketing program

Competitor research can help you launch your affiliate or partner marketing program more effectively. Check this article to learn methods you can…

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partner lifecycle management
Best PracticesChannel Partner Management

What is partner lifecycle management?

Understanding partner lifecycle management is crucial if you want your business to be successful. Channel partner programs can take your business to the next level. …

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Channel partner programs
Best PracticesChannel Partner Management

7 common mistakes to avoid when developing channel partner programs

Almost 57% of organizations utilize channel partner programs to acquire new customers. As such, many companies have realized the true potential of channel partnerships and …

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Channel partnerships
Affiliate MarketingBest Practices

7 ways to effectively manage channel partnerships

Companies scale their business faster when they work with channel partners. Here are 7 steps you can follow to manage your channel partnerships.

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channel partners
Best PracticesChannel Partner Management

10 types of channel partners that can help scale your business

Companies that work with channel partners grow much faster than those that rely on paid ads. An average business generates 18% of revenue through paid …

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partnership marketing
Best PracticesChannel Partner Management

How to increase sales with partnership marketing

Almost 74% of companies believe that affiliate marketing and partnership marketing are top priorities for their businesses. Since they are not part of the companies …

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affiliate marketing agency
Affiliate MarketingBest Practices

Top reasons why an affiliate marketing agency is right for you

Here are the top reasons why you should partner with an affiliate marketing agency and how to choose the best one.

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