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Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

Channel Partner Management

channel partner management
Affiliate MarketingChannel Partner Management

The ultimate guide to channel partner management

In today’s world, channel partner management is crucial for a company’s success. Did you know, for instance, that 75% of world trade occurs indirectly?    …

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partner marketing
Affiliate MarketingBest Practices

How to conduct competitive research before launching your own partner marketing program

Today, 81% of brands depend on affiliate marketing programs to scale their business. Affiliate marketing is worth more than $12 billion, which is why many …

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partner lifecycle management
Best PracticesChannel Partner Management

What is partner lifecycle management?

Understanding partner lifecycle management is crucial if you want your business to be successful. Channel partner programs can take your business to the next level. …

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Channel partner programs
Best PracticesChannel Partner Management

7 common mistakes to avoid when developing channel partner programs

Almost 57% of organizations utilize channel partner programs to acquire new customers. As such, many companies have realized the true potential of channel partnerships and …

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Channel partnerships
Affiliate MarketingBest Practices

7 ways to effectively manage channel partners

Almost all global brands have the same goal: to make sales and grow their business. Channel partnerships or partner programs can help you to scale …

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channel partners
Best PracticesChannel Partner Management

10 types of channel partners that can help scale your business

Companies that work with channel partners grow much faster than those that rely on paid ads. An average business generates 18% of revenue through paid …

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partnership marketing
Best PracticesChannel Partner Management

How to increase sales with partnership marketing

Almost 74% of companies believe that affiliate marketing and partnership marketing are top priorities for their businesses. Since they are not part of the companies …

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affiliate marketing agency
Affiliate MarketingBest Practices

Top reasons why an affiliate marketing agency is right for you

In order to thrive and succeed, 81% of brands depend on affiliate marketing. In fact, some companies designate 15% of their marketing budget exclusively to …

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