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Swaarm insights

Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

Mobile Game

mobile user acquisition
Best PracticesMobile Game

A comparison of organic versus paid mobile user acquisition

When Apple launched the iOS app store in 2008, there were around 500 apps. Today, however, there are more than 7 million apps available via …

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mobile game marketing
Best PracticesIndustry Insights

The ultimate guide to mobile game marketing – 2022

Developing and launching mobile game apps are two important milestones. However, concentrating only on these two tasks will not make your gaming app successful. You …

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strategic content marketing
Best PracticesIndustry Insights

12 ways to promote your mobile game with strategic content marketing plan

Today is undoubtedly one of the best times ever to develop and/or launch a mobile app or a mobile game. What makes it exceptional is …

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promote your mobile game app
Best PracticesMobile Game

10 Best strategies to promote your mobile game app

With so many existing gaming apps available to users worldwide today, it can be easy to lose sight of the right strategy to promote your …

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Mobile game monetization
Industry InsightsMobile Game

Mobile game monetization: The ultimate guide for beginners

There has been an increase of almost 50% in the number of mobile gamers during the first quarter of 2020 because of the global pandemic. …

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app store optimization
Best PracticesMobile Game

The ultimate 7-step guide to app store optimization

As an app developer or marketer, you should put your best efforts into app store optimization (ASO). It is like search engine optimization for apps. …

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target audience
Industry InsightsMobile Game

How to identify the right target audience for your mobile game app?

Finding the right target audience for your mobile gaming app is one of the first things you should be doing even before you begin developing …

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