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Swaarm insights

Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

Mobile Game

Customer acquisition plan

Best Practices Mobile Game

How to build a user acquisition plan for your app

Designing the perfect customer acquisition plan will obviously lower your customer acquisition cost. But by combining various strategies,

mobile in-app advertising

Ad Fraud Industry Insights

Everything you need to know about fraud in mobile in-app advertising

Today, criminals are stealing advertising budgets via mobile in-app advertising fraud. What’s more, these scams can have other adverse effects...

mobile user acquisition

Best Practices Mobile Game

A comparison of organic versus paid mobile user acquisition

Here is an article about organic versus paid mobile user acquisition models. Are you unsure of which marketing strategy to follow? Click to learn how ...

mobile game marketing

Best Practices Industry Insights

The ultimate guide to mobile game marketing – 2022

Mobile game marketing tactics and techniques can help your mobile game app scale quickly. Learn everything you need about app marketing...

strategic content marketing

Best Practices Industry Insights

12 ways to promote your mobile game with strategic content marketing plan

Mobile games are becoming popular as more people play them on their mobile devices. If you're not using a strategic content marketing...

What is paid advertising?

Best Practices Industry Insights

What is paid advertising? 8 types of paid ads and their benefits

What is paid advertising? Here’s how you can use paid advertising to scale your business, acquire customers, and scale your business

casual mobile game

Best Practices Mobile Game

How to advertise a casual mobile game in 2022

Are you building a casual mobile game? That’s great. In this article, you will learn how to advertise your mobile game app to reach wider ...

promote your mobile game app

Best Practices Mobile Game

15 best strategies to promote your mobile game app

There are so many mobile gaming apps in the world today. Here are ten strategies that you can follow to promote your mobile game app. ...

Mobile game monetization

Industry Insights Mobile Game

Mobile game monetization: The ultimate guide for beginners

Mobile game monetization: Creating a game is not enough to generate revenue. Here are some ways to monetize the mobile app.

app store optimization

Best Practices Mobile Game

The ultimate 7-step guide to app store optimization

App store optimization can help increase app visibility and organic downloads. Here are seven tips that you can use to optimize your app...

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