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On average, US companies set aside 9 percent of their revenue for marketing budgets. In 2021 alone, businesses spent a staggering $521.02 billion. By 2026, …
Ad fraud detection and prevention are crucial for companies with huge marketing budgets for digital advertising. Today, companies are spending a lot of money trying …
By the end of the year 2024, ad spend will reach $885 billion. As such, ad networks—platforms connecting advertisers and publishers—will play a crucial role …
People new to the advertising industry struggle with its jargon, and figuring out the difference between advertisers and publishers can be tricky. By the end …
There are different types of advertising formats. One of them is display advertising. This article will answer the question, “What is display advertising?”It will also …
Global advertising revenue increased to $763.2 billion in 2021; this year, it is projected to grow again to $836.9 billion. It, therefore, goes without saying …
Every year, casual mobile games are growing in popularity. In 2021 alone, casual mobile games generated revenue of up to $16.25 billion. In 2022, it …
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