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Sixty-eight percent of marketers consider paid advertising crucial to their company’s marketing strategy. Moreover, in 2018 programmatic digital display advertising attracted almost $50 million in …
Solutions and strategies for mobile attribution in 2023 and beyond If you’re confused about the current state of Google’s cookie deprecation, you aren’t alone. …
Today, companies that want to grow are increasingly turning to performance marketing to succeed. Since performance marketing is results-based, it is ideal for businesses aiming …
Today, advertisers spend almost 72 percent of their budget on digital marketing channels. Companies are, therefore, unsurprisingly increasing their marketing budgets, as it’s cost-effective as …
Ads are crucial for commercial growth. Paid advertisements can generate a 200% return on investments (ROI) and can boost brand awareness by 80%. Today, companies …
People new to the advertising industry struggle with its jargon, and figuring out the difference between advertisers and publishers can be tricky. By the end …
There are different types of advertising formats. One of them is display advertising. This article will answer the question, “What is display advertising?”It will also …
Global advertising revenue increased to $763.2 billion in 2021; this year, it is projected to grow again to $836.9 billion. It, therefore, goes without saying …
How can you use mobile marketing automation to optimize your customer lifecycle? Is this the question that you are trying to find answers to? Everything …
What are the trending topics that all mobile marketers need to be aware of? Learn everything you need to know about mobile marketing trends 2022 in this guide.
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