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Swaarm insights

Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

Performance Marketing

performance marketing software
Best PracticesIndustry Insights

Don’t let your performance marketing get left behind: How to know it’s time to change your tracking platform

Sixty-eight percent of marketers consider paid advertising crucial to their company’s marketing strategy. Moreover, in 2018 programmatic digital display advertising attracted almost $50 million in …

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Best PracticesIndustry Insights

Solutions and strategies for mobile attribution in 2023 and beyond

Solutions and strategies for mobile attribution in 2023 and beyond   If you’re confused about the current state of Google’s cookie deprecation, you aren’t alone. …

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Performance marketing tracking platform
Best PracticesIndustry Insights

Everything you should know about performance marketing. Why do you require a performance  marketing platform?

Today, companies that want to grow are increasingly turning to performance marketing to succeed. Since performance marketing is results-based, it is ideal for businesses aiming …

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Performance marketing tracking platform
Channel Partner ManagementPerformance Marketing

Managed versus in-house performance marketing tracking platforms

Today, advertisers spend almost 72 percent of their budget on digital marketing channels. Companies are, therefore, unsurprisingly increasing their marketing budgets, as it’s cost-effective as …

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ad network integration
Ad NetworkIndustry Insights

Everything you need to know about ad network integration

Ads are crucial for commercial growth. Paid advertisements can generate a 200% return on investments (ROI) and can boost brand awareness by 80%. Today, companies …

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Optimize Your Customer Lifecycle
Best PracticesIndustry Insights

How to use mobile marketing automation to optimize your customer lifecycle

How can you use mobile marketing automation to optimize your customer lifecycle? Is this the question that you are trying to find answers to?  Everything …

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Leadership PerspectivePerformance Marketing

Mobile marketing trends 2022

What are the trending topics that all mobile marketers need to be aware of? Learn everything you need to know about mobile marketing trends 2022 in this guide.

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