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Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.
In 2021, the digital advertising spend was $522.5 billion, a figure that is projected to increase to $836 billion by 2026. With so many companies …
Companies spend a lot of money on marketing. For example, in 2022 alone, the marketing spending of online businesses surpassed $480 billion. Today, marketing …
Today, website tracking has become an integral part of many online businesses’ marketing strategies. In a nutshell, web tracking refers to the exercise of collecting …
Website tracking and marketing automation are two powerful tools that, if combined, can bring great results. Before we dive into the details, here are a …
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