App review
App review is the process that app stores use to examine a new mobile app to determine its candidacy
Apple app store
This is an app store platform developed and maintained by Apple Inc. Users can download approved mobile apps
App store optimization (ASO)
App Store Optimization (ASO) refers to the process app developers follow to improve app visibility
Alpha testing
Alpha testing refers to the preliminary testing developers carry out to check and see if the product will perform as intended.
Average Revenue per User (ARPU)
Average Revenue per User (ARPU) is the average revenue that is generated per user.
Attribution
Attribution is the identification of where a conversion came from. For example, a tracking link can be used to identify
Application programming interface (API)
Application Programming Interface (API) is a type of software interface that offers a service to other pieces of software.
Affiliate program
Referral Marketing is a form of advertising used to drive sales and conversions.
Affiliate network
Affiliate networks connects publishers – such as influencers and bloggers – with advertisers who want to work with
Affiliate marketing
Affiliate Marketing is an advertising model whereby companies pay affiliate partners to advertise their products to generate sales. What is affiliate marketing? Affiliate marketing operates on a performance-based model, wherein affiliates, be it be entities or individuals, promote products or services on behalf of advertisers or merchants. This collaborative arrangement proves advantageous […]
