Customer acquisition
The process of bringing in new customers to use your app, platform or any other service.
Content marketing
Content marketing is a form of marketing that focuses on creating, publishing, and distributing content online to
Customer lifecycle
Marketing analysts Matt Cutler and Jim Sterne developed a matrix to break down the customer lifecycle
Campaign management system (CMS)
A campaign management system (CMS) is a software solution that businesses can use to manage different components
Customer journey
A customer journey refers to the entire experience a customer has when communicating with a particular brand.
Cost-per-conversion
This is a cost model that gives payment to a publisher or affiliate partner for every conversion that occurs as a result
Cost-per-install (CPI)
This is a cost model that gives payment to a publisher or affiliate partner for every install that is generated as a result
Cost-per-click (CPC)
Cost per Click is a cost model that gives payment to the publisher for every click generated as a result of their exposure.
Cost per acquisition (CPA)
This is the marketing metric that measures the cost to acquire a user.
Cost models
This is how advertisers purchase campaign inventory, which is agreed by advertisers and publishers
