Conversion
A conversion occurs when a user completes a desired action. For example, a conversion can be any time a user installs
Conversion tracking
Conversion tracking is the practice of using tracking links to learn the percentage of users who
Conversion rate
A conversion rate is the percentage of users who have converted.
Click-through rate (CTR)
Your CTR is the percentage of users who clicked on your ad when delivered an impression.
Click-Spamming
Click-Spamming or Click spam is a type of ad fraud. It occurs when a fraudster executes fake clicks that are attributed to real users
Click-injection
Click injection is a type of mobile ad fraud for Android devices whereby a fake click is triggered just before an app is
Clicks
This is an action that occurs every time a user clicks on an ad or affiliate link to your ad’s desired location.
Campaigns
A campaign is a the promotion of a product using strategically chosen advertising channels. Campaigns or ad campaigns form the backbone of online advertising strategies, comprising coordinated and targeted initiatives aimed at meeting specific marketing objectives across digital channels. Campaigns represent coordinated and targeted initiatives designed to achieve specific marketing goals across these channels; understanding […]
