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Event tracking

What is event tracking?     Event tracking refers to monitoring and capturing specific user interactions or actions on a website or application. It involves collecting and analyzing data related to user behavior, allowing businesses to gain insights into how users engage with their digital properties. Event tracking provides valuable information that helps optimize user experiences, improve conversion rates, and make data-driven […]

Email campaign

  An email campaign is a marketing strategy that sends promotional or informative emails to a targeted audience. Marketers send in a series of emails to follow up or to build on the previous email. An email campaign aims to build customer relationships, increase brand awareness, and drive conversions.     What is the use […]


An emulator is a program that allows you to run software on an entirely different device or computer.

Engagement rate

Engagement rate refers to the total number of interactions a content gets, and

Email domain

An email domain refers to that part of the email address that starts after the @ symbol.

Email content

Email content refers to any message you send to a customer, subscriber, or prospect’s inbox.

Email automation

Email automation refers to the process of creating and automatically sending emails to the right people at the right time

Email subscribers

Email subscribers are internet users that permit a particular company or brand to send emails to them regularly.

Email spam

Email spam refers to junk emails or unsolicited emails sent to many recipients.

Email service provider (ESP)

Email service provider or ESP refers to the technology you can use to manage and deliver marketing communications in email.