First-click attribution
First-click attribution is a method used in marketing to attribute full credit to the first touchpoint in a customer’s journey that leads to a conversion. It is a simple and straightforward model that assigns all credit for a conversion to the initial interaction that introduced the customer to the brand or product. The […]
Fraudsters
Fraudsters are people who perpetrate fraudulent or illegitimate activities such as ad fraud, mobile fraud, etc.
Fake clicks
Fake clicks refer to clicks that come from click farms or bots that disguise themselves as humans.
Floating ads
Floating ads are ads that first appear on a webpage when you open it. They may float or fly away in 5 to 30 seconds.
Frequency capping
Frequency capping is a feature that helps limit the number of times a video or display ad appears to a person.
Fake installs
Fake installs refer to mobile fraud wherein fraudsters manage to fake the installation of an advertised app
Facebook ads manager
Facebook ads manager helps you see how your ad campaigns perform.
F2P model
The F2P model is a business model that allows players to gain free access
