Fake clicks

Fake clicks refer to clicks that come from click farms or bots that disguise themselves as humans.

Floating ads

Floating ads are ads that first appear on a webpage when you open it. They may float or fly away in 5 to 30 seconds.

Frequency capping

Frequency capping is a feature that helps limit the number of times a video or display ad appears to a person.

Fake installs

Fake installs refer to mobile fraud wherein fraudsters manage to fake the installation of an advertised app

F2P model

The F2P model is a business model that allows players to gain free access