General invalid traffic (GIVT)
General invalid traffic (GVIT) refers to the traffic coming from known bots and crawlers and is not fraudulent.
Geo-masking
Geo-masking is a process through which fraudsters showcase low-quality traffic to appear as
Geofencing
Geofencing refers to the virtual perimeter that you set for a geographical area.
Google analytics
Google Analytics is the web analytics service that Google offers.
Google play store
Formerly known as Android Market, Google Play or Google Play Store allows android users to download and use
Game icon
These are simple square images that easily enable users to identify the games or apps.
Google ads universal app campaigns
It’s an automated ad format in Google ads that helps advertisers get more app installs
Game localization
Game localization is when developers produce video game content to appeal to a specific region,
Geolocation
Geolocation in simple terms refers to the geographical or longitudinal/latitudinal location of a device
