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Google Advertising ID

  Google Advertising ID (GAID) is a unique, user-resettable identifier assigned to Android devices by Google. It serves as a critical component in targeted advertising and user analytics within the Android ecosystem. Designed to provide personalized ad experiences while prioritizing user privacy, the GAID enables advertisers to deliver targeted ads and measure campaign effectiveness while […]

Granular reporting

  In the realm of data analysis and reporting, the term “granular reporting” signifies a highly detailed and comprehensive approach to collecting, analyzing, and presenting data. It involves breaking down data into its smallest meaningful components, providing a more profound understanding of the subject under examination.    This detailed reporting style has gained increasing prominence […]

Gamification features

  What are gamification features?   Gamification features refer to incorporating game elements and mechanics into non-gaming contexts, such as websites, applications, and educational platforms. Businesses and organizations aim to enhance user engagement, motivation, and overall user experience by introducing these features.   1. Definition and examples of gamification features   Gamification features encompass various interactive elements inspired […]


Geo-masking is a process through which fraudsters showcase low-quality traffic to appear as


Geofencing refers to the virtual perimeter that you set for a geographical area.

Google analytics

Google Analytics is the web analytics service that Google offers.   What is Google Analytics?   Google Analytics is a web analytics service provided by Google that enables website owners and marketers to track and analyze various aspects of their website’s performance and user behavior. It offers valuable insights into visitor traffic, user engagement, conversion rates, […]

Google play store

Formerly known as Android Market, Google Play or Google Play Store allows android users to download and use

Game icon

These are simple square images that easily enable users to identify the games or apps.