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In-app advertising

What is in-App Advertising?   Simply put, in-app advertising refers to placing advertisements within mobile applications or software. This form of advertising enables marketers to reach their potential customers or target audience in a contextually relevant and non-intrusive manner, enhancing the overall user experience while generating revenue for app developers.   1. Definition and Types […]


    Instagrammers actively use and engage on the social media platform Instagram. They are content creators, influencers, and users who contribute to the vibrant and diverse Instagram community. With their creative content, engaging storytelling, and growing follower base, Instagrammers play a significant role in shaping trends, influencing opinions, and driving engagement on the platform.     […]


Integration refers to the process of combining or connecting different systems,

In-house performance marketing platform

If an advertising company uses its own web developers to build a performance marketing platform, <!–more–>it is called an in-house performance marketing platform.

Invalid traffic

Invalid traffic refers to any activity from a fake user with no genuine interest.

In-page push ads

In-page push ads are similar to push ads. But they are banner ads displayed on a publisher’s website

In-app purchases (IAP)

In-app purchases, or IAP, refer to users’ ability to purchase additional services or content using an app.

Install per mille (IPM)

Install per mille (IPM) refers to the number of times people installed your game or app per every thousand ad impressions.