Invalid traffic
Invalid traffic refers to any activity from a fake user with no genuine interest.
Internet service provider (ISP)
Internet service provider (ISP) refers to a company that provides organizations
In-page push ads
In-page push ads are similar to push ads. But they are banner ads displayed on a publisher’s website
In-app purchases (IAP)
In-app purchases, or IAP, refer to users’ ability to purchase additional services or content using an app.
Install per mille (IPM)
Install per mille (IPM) refers to the number of times people installed your game or app per every thousand ad impressions.
Interactive Advertising Bureau (IAB)
IAB, or interactive advertising bureau, refers to an organization that primarily works with publishers
Infrastructure as a service (IaaS)
Infrastructure as a service, or IaaS, is a cloud computing model in which customers receive
Indirect sales
Indirect sales refer to the sales done by third-party individuals or companies such as affiliates and partners.
Inbox rate
Inbox rate is a metric that measures how many emails land up in the inbox rather than bouncing or landing up in the spam folder.
Influencer marketing
Influencer marketing is the process of utilizing external content creators to engage or advocate your brand’s message
