Indirect sales

Indirect sales refer to the sales done by third-party individuals or companies such as affiliates and partners.

Inbox rate

Inbox rate is a metric that measures how many emails land up in the inbox rather than bouncing or landing up in the spam folder.

Influencer marketing

Influencer marketing is the process of utilizing external content creators to engage or advocate your brand’s message

In-app journey

An in-app journey refers to a series of steps that companies want users to take when interacting with an app.

Interstitial ads

Interstitial ads is a full-screen advertising format for mobile devices.


An install occurs when a user downloads an app and opens it for the first time.


An influencer is anybody who has an influence over an online audience.


An impression occurs every time a user is delivered an advertisement (ad) on a publisher’s inventory.


Identifier for Advertisers (IDFA) is a device identifier by Apple.