In-app Journey

An in-app journey refers to a series of steps that companies want users to take when interacting with an app.

Install

An install occurs when a user downloads an app and opens it for the first time.

Influencer

An influencer is anybody who has an influence over an online audience.

Impression

An impression occurs every time a user is delivered an advertisement (ad) on a publisher’s inventory.

IDFA

Identifier for Advertisers (IDFA) is a device identifier by Apple.