In-app Journey
An in-app journey refers to a series of steps that companies want users to take when interacting with an app.
Interstitial ads
This is a full-screen advertising format for mobile devices.
Install
An install occurs when a user downloads an app and opens it for the first time.
Influencer
An influencer is anybody who has an influence over an online audience.
Impression
An impression occurs every time a user is delivered an advertisement (ad) on a publisher’s inventory.
IDFA
Identifier for Advertisers (IDFA) is a device identifier by Apple.
