Integration
Integration refers to the process of combining or connecting different systems,
In-house performance marketing platform
If an advertising company uses its own web developers to build a performance marketing platform, <!–more–>it is called an in-house performance marketing platform.
Invalid traffic
Invalid traffic refers to any activity from a fake user with no genuine interest.
Internet service provider (ISP)
Internet service provider (ISP) refers to a company that provides organizations
In-page push ads
In-page push ads are similar to push ads. But they are banner ads displayed on a publisher’s website
In-app purchases (IAP)
In-app purchases, or IAP, refer to users’ ability to purchase additional services or content using an app.
Install per mille (IPM)
Install per mille (IPM) refers to the number of times people installed your game or app per every thousand ad impressions.
Interactive Advertising Bureau (IAB)
IAB, or interactive advertising bureau, refers to an organization that primarily works with publishers
Infrastructure as a service (IaaS)
Infrastructure as a service, or IaaS, is a cloud computing model in which customers receive
Indirect sales
Indirect sales refer to the sales done by third-party individuals or companies such as affiliates and partners.
