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Last click attribution

  In the realm of digital marketing and data analytics, “last click attribution” is a term that plays a pivotal role in understanding how conversions are attributed to various touchpoints in a customer’s journey.    This model assigns full credit for a conversion to the last interaction or touchpoint that a user engages with before making a […]

Lead scoring

    What is lead scoring?   Lead scoring is a process used by sales and marketing teams to evaluate the quality and readiness of a lead to make a purchase. The process involves assigning a score to each lead based on their behavior, interests, and engagement with the business.   Lead scoring aims to […]

Link cloaking

Link cloaking is the process of disguising a URL link to make it appear less suspicious or more attractive.


  A lead refers to the contact information of a prospect interested in your product or service.   Marketing and sales generally use the term “leads” to refer to potential customers or prospects who have shown an interest in what the business offers. Leads include individuals or organizations who have taken actions such as filling […]


Latency refers to the time it takes for data to travel from one point on a network to another.

Life time value

Life time value (LTV) means customer lifetime value. It refers to the amount of money a customer

Lead magnets

Lead magnets refer to the free product or service given to those willing to leave their contact information.

Landing page

A landing page acts as an entry point to a website or a specific part of the website.

Lead generation

Lead generation is when a campaign has resulted in a new lead or prospect.