A lead refers to the contact information of a prospect interested in your product or service.


Latency refers to the time it takes for data to travel from one point on a network to another.

Life time value

Life time value (LTV) means customer lifetime value. It refers to the amount of money a customer

Lead magnets

Lead magnets refer to the free product or service given to those willing to leave their contact information.

Landing page

A landing page acts as an entry point to a website or a specific part of the website.

Lead generation

Lead generation is when a campaign has resulted in a new lead or prospect.