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Last click attribution

  In the realm of digital marketing and data analytics, “last click attribution” is a term that plays a pivotal role in understanding how conversions are attributed to various touchpoints in a customer’s journey.    This model assigns full credit for a conversion to the last interaction or touchpoint that a user engages with before making a […]

Lead scoring

    What is lead scoring?   Lead scoring is a process used by sales and marketing teams to evaluate the quality and readiness of a lead to make a purchase. The process involves assigning a score to each lead based on their behavior, interests, and engagement with the business.   Lead scoring aims to […]

Link cloaking

Link cloaking is the process of disguising a URL link to make it appear less suspicious or more attractive.


A lead refers to the contact information of a prospect interested in your product or service.


Latency refers to the time it takes for data to travel from one point on a network to another.

Life time value

Life time value (LTV) means customer lifetime value. It refers to the amount of money a customer

Lead magnets

Lead magnets refer to the free product or service given to those willing to leave their contact information.

Landing page

A landing page acts as an entry point to a website or a specific part of the website.

Lead generation

Lead generation is when a campaign has resulted in a new lead or prospect.