Lead scoring
What is lead scoring? Lead scoring is a process used by sales and marketing teams to evaluate the quality and readiness of a lead to make a purchase. The process involves assigning a score to each lead based on their behavior, interests, and engagement with the business. Lead scoring aims to […]
Link cloaking
Link cloaking is the process of disguising a URL link to make it appear less suspicious or more attractive.
Lead
A lead refers to the contact information of a prospect interested in your product or service.
Latency
Latency refers to the time it takes for data to travel from one point on a network to another.
Life time value
Life time value (LTV) means customer lifetime value. It refers to the amount of money a customer
Lead magnets
Lead magnets refer to the free product or service given to those willing to leave their contact information.
Landing page
A landing page acts as an entry point to a website or a specific part of the website.
Lead generation
Lead generation is when a campaign has resulted in a new lead or prospect.
