A lead refers to the contact information of a prospect interested in your product or service.
Latency refers to the time it takes for data to travel from one point on a network to another.
Life time value (LTV) means customer lifetime value. It refers to the amount of money a customer
Lead magnets refer to the free product or service given to those willing to leave their contact information.
A landing page acts as an entry point to a website or a specific part of the website.
Lead generation is when a campaign has resulted in a new lead or prospect.