In the realm of digital marketing and data analytics, “last click attribution” is a term that plays a pivotal role in understanding how conversions are attributed to various touchpoints in a customer’s journey. This model assigns full credit for a conversion to the last interaction or touchpoint that a user engages with before making a […]
What is lead scoring? Lead scoring is a process used by sales and marketing teams to evaluate the quality and readiness of a lead to make a purchase. The process involves assigning a score to each lead based on their behavior, interests, and engagement with the business. Lead scoring aims to […]
Link cloaking is the process of disguising a URL link to make it appear less suspicious or more attractive.
A lead refers to the contact information of a prospect interested in your product or service.
Latency refers to the time it takes for data to travel from one point on a network to another.
Life time value (LTV) means customer lifetime value. It refers to the amount of money a customer
Lead magnets refer to the free product or service given to those willing to leave their contact information.
A landing page acts as an entry point to a website or a specific part of the website.
Lead generation is when a campaign has resulted in a new lead or prospect.