In the intricate world of marketing analytics, “multi-touch attribution” stands out as a captivating concept that seeks to untangle the complexities of customer journeys. This approach contrasts with traditional attribution models like last-click attribution, recognizing that a customer’s path to conversion involves multiple touchpoints. Multi-touch attribution is an essential and engaging tool […]
Multi-channel attribution is a method used to analyze and assign credit to
Advertisers and affiliates can get managed performance marketing platform
Transferring large amounts of a company’s sensitive data from one platform to another is migration.
The marketing budget refers to the amount companies set apart for their marketing efforts.
Machine learning is a segment of computer science and artificial intelligence. It focuses
Malware is any software that can disrupt a server, computer, or computer network.
Mobile ad fraud refers to techniques fraudsters use to deceive advertisers, publishers, and supply partners
A mobile measurement partner (MMP) is a third-party service provider that works on collating,
Managed service providers or MSPs are third-party companies that remotely work or