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Multi-touch attribution

  In the intricate world of marketing analytics, “multi-touch attribution” stands out as a captivating concept that seeks to untangle the complexities of customer journeys.   This approach contrasts with traditional attribution models like last-click attribution, recognizing that a customer’s path to conversion involves multiple touchpoints.   Multi-touch attribution is an essential and engaging tool […]


Transferring large amounts of a company’s sensitive data from one platform to another is migration.

Marketing budget

The marketing budget refers to the amount companies set apart for their marketing efforts.

Machine learning

Machine learning is a segment of computer science and artificial intelligence. It focuses


Malware is any software that can disrupt a server, computer, or computer network.

Mobile ad fraud

Mobile ad fraud refers to techniques fraudsters use to deceive advertisers, publishers, and supply partners