Opt-in rate

Opt-in rate refers to the total percentage of site visitors interested in subscribing to your email list.

Off-page seo

Off-page SEO or off-site SEO refers to the actions you take outside of the website which impact the website’s

On-page seo

On-page SEO or on-site SEO refers to optimizing web pages to improve a website’s search ranking, thereby increasing

One-time commission

The one-time commission is the one-time payment that an affiliate receives when they help generate a lead or a sale.

Owned advertising

Owned advertising or media refers to digital marketing channels that companies own and have total control over.

Organic user acquisition

Organic customer acquisition is the process of gaining customers without paying any direct fees, such as paid ads.

Organic installs

Organic installs is an install that cannot be attributed to a campaign. It indicates that the user converted organically,