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    Onboarding is a pivotal process in which new users or customers are introduced to a product, service, or platform. It’s designed to help users become familiar with the features, functionalities, and benefits of what they’re engaging with, ensuring a smooth transition and a positive initial experience. This strategic approach sets the foundation for long-term […]

Operating system

What is an operating system?   An operating system, also known as the OS, is a software program that manages and controls the basic functions of a mobile device or computer. It acts as an intermediary between the hardware components and the software applications, providing an interface for users to interact with the computer system.  […]

Opt-in rate

Opt-in rate refers to the total percentage of site visitors interested in subscribing to your email list.

Off-page seo

Off-page SEO or off-site SEO refers to the actions you take outside of the website which impact the website’s

On-page seo

  On-page SEO or on-site SEO refers to optimizing web pages to improve a website’s search ranking, thereby increasing

One-time commission

The one-time commission is the one-time payment that an affiliate receives when they help generate a lead or a sale.

Owned advertising

Owned advertising or media refers to digital marketing channels that companies own and have total control over.

Organic user acquisition

Organic customer acquisition is the process of gaining customers without paying any direct fees, such as paid ads.

Organic installs

Organic installs is an install that cannot be attributed to a campaign. It indicates that the user converted organically,