Proxy traffic
Proxy traffic refers to traffic fraudsters generate by changing the IP addresses of their device to make their device look different.
Pixel stuffing
Pixel stuffing is a form of impression fraud. Fraudsters place multiple ads inside a 1×1 pixel
Popup ads
Popup ads are advertisements that open up in a new window when a user is on an online browsing session.
Popunder ads
Popunder ads are non-intrusive pop ads that display on the entire screen and behind these ads is an active browser window.
Push notification ads
Push notification ads are usually consent-based ads delivered to a user’s device through the mobile app or a website.
Premium ad networks
Premium ad networks are ad networks that hold the inventory of the most popular publishers.
Partner lifecycle stages
Partner lifecycle stages include identifying, recruiting, onboarding, engagement, cultivation, and innovation.
Partner program
Partner program enables companies to connect with channel partners who provide marketing support to get
Partner ecosystem
Partner ecosystem refers to the network of partners in the world of partnerships that work towards
Partner life cycle management
Partner life cycle management refers to the strategies that businesses follow to maintain relationships with their partners.
