Personalized advertising
Personalized advertising, also known as targeted advertising or customized advertising, is a marketing strategy that aims to deliver tailored advertisements to individual users based on their specific interests, preferences, demographics, or behaviors. It involves using data-driven techniques and technologies to create personalized ad experiences that resonate with each user on a more individual […]
Privacy impact assessment (PIA)
A Privacy Impact Assessment (PIA) is a process used to assess the potential impact a project or initiative may have on individual privacy rights. It is a tool that helps organizations identify and mitigate privacy risks associated with their activities. A PIA aims to identify potential privacy risks associated with a project or […]
Private browsing mode
Private browsing mode, or incognito mode, is a privacy feature in most modern web browsers that allows users to browse the web without leaving a record of their online activity. When using private browsing mode, the browser does not save any data related to the user’s browsing history, cookies, form data, or search queries. […]
Pageview
Pageview is a term used in web analytics to measure the number of times visitors have viewed a webpage
Performance marketing tracking platform
A performance marketing tracking platform assists marketers in measuring the outcomes
Proxy traffic
Proxy traffic refers to traffic fraudsters generate by changing the IP addresses of their device to make their device look different.
Pixel stuffing
Pixel stuffing is a form of impression fraud. Fraudsters place multiple ads inside a 1×1 pixel
Popup ads
Popup ads are advertisements that open up in a new window when a user is on an online browsing session.
Popunder ads
Popunder ads are non-intrusive pop ads that display on the entire screen and behind these ads is an active browser window.
Push notification ads
Push notification ads are usually consent-based ads delivered to a user’s device through the mobile app or a website.
