Psychographics

Psychographics is the study of customers based on their activities, interests, and opinions (AIOs).

Publisher

A publisher provides the capability and inventory that allows advertisers to run ads in their apps or on mobile sites.

Publisher Postback

Postback is a function that will notify publishers when a conversion occurred or was approved/rejected.

Programmatic Advertising

Programmatic advertising is a way to automatically buy and optimize digital campaigns, rather than buying directly from publishers.

Performance Marketing

Performance-based advertising is a form of advertising in which the purchaser pays only when there are measurable results.

Partner

Media partners own advertisement space in some capacity, selling space (known as inventory) to advertisers for a limited time.

Paid Search (Pay-per-click or PPC)

Pay-per-click (PPC) is anvadvertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.