Psychographics is the study of customers based on their activities, interests, and opinions (AIOs).


A publisher provides the capability and inventory that allows advertisers to run ads in their apps or on mobile sites.

Publisher Postback

Postback is a function that will notify publishers when a conversion occurred or was approved/rejected.

Programmatic Advertising

Programmatic advertising is a way to automatically buy and optimize digital campaigns, rather than buying directly from publishers.

Performance Marketing

Performance-based advertising is a form of advertising in which the purchaser pays only when there are measurable results.


Media partners own advertisement space in some capacity, selling space (known as inventory) to advertisers for a limited time.

Paid Search (Pay-per-click or PPC)

Pay-per-click (PPC) is anvadvertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.