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Spam email

Spam email refers to unwanted or unsolicited junk emails sent in bulk to an indiscriminate recipient list for commercial purposes.

Social media marketing

  Social media marketing (SMM) refers to the use of social media websites and platforms to promote a product or service. Social media marketing is a strategic approach that involves utilizing various social media platforms to promote products, services, or ideas and engage with an online audience. It leverages the power of social networks to […]

Social media advertising

Social media advertising is a form of digital marketing that enables you to publish paid ads on social media channels or networks.

Soft launch

Soft launch refers to the product’s release to a limited number of users.

Supply-side platform (SSP)

A supply-side platform (SSP) enables publishers to manage advertising inventory, such as filling it with ads and receiving revenue.

Software as a service (SaaS)

Software as a Service (SaaS) is centrally hosted software that typically works on a subscription basis. It is a method

SKAdNetwork

Apple introduced the SKAdNetwork in 2018, a different approach to campaign measurement where data

SDK

    An SDK (Software Development Kit) is a collection of software development tools that can be installed as a package.