UX/UI design

UX stands for ‘user experience,’ and UI stands are the ‘user interface.’

User Personas

User personas are a semi-fictional character that you create based on your existing or ideal customer.

User Segments

It is the process of splitting users into segments of distinguishable groups based on certain shared characteristics.

User Engagement

User engagement mainly focuses on measuring how long and how frequently users


A user is an individual with a device. For example, user acquisition is the practice of generating installs by advertising to users.