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User profiling

    User profiling refers to creating detailed profiles or representations of individuals based on their behaviors, preferences, characteristics, and demographics. It involves collecting and analyzing data from various sources to gain insights into user interests, habits, and patterns, which can be used to understand and predict their behaviors and preferences.   User profiling aims […]

User behavior

User behavior refers to individuals’ actions, interactions, and patterns while using digital platforms, websites, applications, or other online services. It encompasses how users navigate through interfaces, engage with content, respond to stimuli, and make decisions in the digital environment. Understanding user behavior is crucial for businesses and organizations to optimize their products, services, and user […]

User experience

  UX also known as user experience, refers to a user’s overall experience when users are interacting with a product, system, or service. It encompasses all aspects of the user’s interaction, including their perception, emotions, and satisfaction with the product or service.   UX in digital products   When it comes to digital products such […]

Unsubscribe page

The exit or unsubscribe page is the web page your users will see when they click on the unsubscribe link, which you can see at the email footer.

User acquisition (UA)

User acquisition is a process through which you gain new customers for your mobile app, platform,

UX/UI design

UX stands for ‘user experience,’ and UI stands are the ‘user interface.’

User personas

User personas are a semi-fictional character that you create based on your existing or ideal customer.

User segments

It is the process of splitting users into segments of distinguishable groups based on certain shared characteristics.

User engagement

User engagement mainly focuses on measuring how long and how frequently users


A user is an individual with a device. For example, user acquisition is the practice of generating installs