For many businesses, moving to a new mobile measurement partner (MMP) can seem like a daunting task. Marketing teams often view the process as too complex and avoid it to prevent complications and unnecessary issues. While the process may seem complex at first, switching to a more innovative and effective MMP provides the opportunity to improve app performance and achieve better results. 


Whether you’re a newcomer or an existing analytics client looking to harness the capabilities of Swaarm’s MMP, you’ll experience a hassle-free transition to the Swaarm Mobile Attribution Solution with the help of the Swaarm team. With our seamless migration plan, designed to help you transition with ease, our dedicated customer support and product team will assist you every step of the way, regardless of your level of expertise. From account setup, technical onboarding sessions, and an extensive Knowledge Base you are given the resources and the support to kick-start your Swaarm success journey.


Below, we will go over the four essential components to ensure a smooth transition and kickstart your marketing endeavors. From managing your historical data to existing campaigns and partnerships, we’ve got you covered. With our step-by-step approach, you can make the transition hassle-free and launch your marketing efforts with confidence. 


Data backup (optional but highly recommended)


First things first. Data backup isn’t mandatory, but it’s definitely a good idea. We highly recommend storing your historical data for reference in case you need it later. By backing up your data and keeping it on the cloud or elsewhere, you’ll have peace of mind knowing it’s safe and easily accessible. Plus, your previous mobile measurement platform might allow you to export the data when you need it. So why not take a thoughtful and positive step towards protecting your valuable information today?

Swaarm MMP


1. Integrating with our MMP


Swaarm’s SDK is not just for attribution data, but it also helps you gather important business data about your app! The Swaarm SDK effortlessly tracks user interactions and events, allowing you to monitor all actions users take within your app, from button clicks to in-app purchases. With our SDK, you’ll have all the necessary functionality for event tracking at your fingertips!


For example, you can easily answer questions like “How many users registered from the ones that installed the app?” or “What’s the average spend in the app for users that we acquired with campaign X coming from city Z.” By collecting the right events, you’ll have all the insights you need to make informed decisions in order to take your app to the next level. 


Your app developer can easily integrate the Swaarm SDK in just 10 minutes. Here are the steps they need to take: 


  • The app developer needs to integrate our MMP’s SDK into your mobile application. This process involves adding the SDK code and libraries provided by us into your app’s source code.


  • Integrating the SDK is typically a one-time process. 


  • The developer ensures that the SDK is properly incorporated into the app’s codebase.


2. Setting up event tracking tests


Once the SDK is integrated, the development team needs to set up event tracking tests to verify that the tracking is working correctly. Event tracking tests involve creating scenarios within the app that mimic real user interactions. These scenarios are designed to trigger specific events that the company wants to track. For example, they might simulate a user making a purchase or completing a registration.


These tests help confirm that the SDK accurately captures and records the events, ensuring that the data collected is reliable and accurate.



3. Training and onboarding


Upon successfully testing the event tracking, you’re ready to dive into our powerful MMP. But we understand that getting started with a new tool can be overwhelming, so we’re here to help. We provide a variety of onboarding and training resources, including a helpful knowledge base, and email and chat support, to ensure you have a smooth and seamless experience.


We provide onboarding calls that equip you with knowledge of our platform’s basic and advanced features. Our team of dedicated product managers and customer support specialists are ready to provide you with tailored support to meet your specific needs. 


4. Monitoring and optimization/ Fraud Prevention


With our platform, you have the ability to optimize incoming traffic by setting up specific rules. For example, by utilizing the “Click to action time” or “Click to install time” rules, you can establish a timeframe for valid clicks. This ensures that any traffic that does not meet the criteria is automatically eliminated. Our optimization rules provide a simple and effective way to enhance your traffic and streamline your efforts. 


Our powerful fraud detection and prevention tool enables you to safeguard your campaigns against any fraudulent activity, making your advertising efforts more efficient and effective. 


Swaarm’s fraud detection and prevention tools enable you to easily generate detailed reports, pause offers, and block publishers to take prompt action. Upon receiving these reports, you can take appropriate actions to address any issues identified. Alternatively, you may consider adjusting the optimization rules to prevent similar occurrences from happening in the future. Taking a proactive approach can aid in safeguarding yourself against instances of fraud.


Additional MMP power to kick start your app growth success: Convenience of code-less tracking

Swaarm MMP


We understand that getting a developer to write code for every new page or feature can be a hassle. That is why we have developed a unique and independent event-tracking tool specifically designed for marketers – code-less tracking. It requires no code modification, as we will capture the screenshot of the new page or feature you have added and record the user flow by assigning a particular screenshot to an event.


It is a time-consuming job for the developer to write code and send the latest updates to the app store and the users. These updates become fully functional on a mobile measurement partner only after they update the app. However, since Swaarm MMP actively captures screenshots, there’s no need to wait for the aforementioned process to finish before our platform begins capturing information related to the new event. 


With Swaarm MMP’s code-less tracking, you can unblock your user acquisition and marketing teams to track user actions the way they see fit and allow your Tech teams to focus on building the best app instead of wasting time on unnecessary integrations.


These are the steps you should take when shifting from your former mobile measurement platform to Swaarm MMP. 


Are you ready to accelerate your app’s growth? Speak to our experts and – schedule your demo now!