In the fast-evolving world of performance marketing, technologies that enhance user engagement and simplify workflows are becoming increasingly important. One such technology is RSOC, or “Related Search On Content.” In this article, we’ll explain what RSOC is, how it works, and how you can integrate a feed provider with Swaarm to optimize your performance marketing efforts.

 

What is RSOC?

RSOC, which stands for “Related Search On Content,” is a technology designed to improve user engagement and monetization by displaying related search terms connected to the content users are currently viewing. It helps users discover additional relevant topics, thereby increasing time spent on websites and enhancing their overall experience.

 

Key benefits of RSOC

  1. Improved User Experience: RSOC provides users with contextual search terms that make exploring related topics easy and intuitive
  2. Increased Engagement: By offering content relevant to user interests, RSOC encourages users to stay longer and interact more with your platform
  3. Higher Monetization Potential: Displaying targeted related searches can lead to better conversions, whether through affiliate offers, ads, or other monetization strategies

 

How Does RSOC Work?

RSOC functions by analyzing the content being consumed and generating a set of related search terms or topics. These terms are displayed to users, often as clickable links, which lead to custom search results pages. This dynamic functionality ensures users are presented with fresh, relevant information at every interaction.

 

A Comprehensive Guide to RSOC and Integrating Feed Providers with Swaarm 1

Photo by Firmbee.com on Unsplash

 

The key components of RSOC include:

  • Content Analysis: RSOC systems evaluate the content on a page to identify related topics.
  • Search Term Generation: Based on the analysis, related search terms are dynamically created.
  • User Interaction: Users click on these terms, leading to relevant search result pages or offers, enhancing engagement and driving conversions.

 

Integrating a Feed Provider on Swaarm

Swaarm’s platform is a powerful tool for streamlining performance marketing campaigns, and integrating feed providers allows you to unlock even greater potential. Here’s a step-by-step guide to integrating a feed provider with Swaarm:

 

  1. Obtain API Access: Contact your feed provider to acquire the necessary API credentials, such as the API key, endpoint URL, and any other authentication details that are needed to query the data
  2. Navigate to the Provider Section: Log in to your Swaarm account and access the “Integrations” section under your Feed Provider. Select the option from the drop down. If not present, the Swaarm team is available to help out
  3. Input Provider Details: Enter the required details, including the feed provider’s name, API endpoint, and credentials. Follow any specific instructions provided by the feed provider
  4. Set Up Parameters: Configure filters and parameters to tailor the offers retrieved from the feed provider. Examples include targeting criteria like geography, device type, or payout model
  5. Test the Integration: Before activating the integration, test it to ensure offers are being correctly pulled from the feed provider’s API
  6. Activate and Monitor: Once testing is successful, activate the integration and use Swaarm’s dashboard to monitor performance and make adjustments as necessary

 

Why Use Swaarm for Feed Provider Integrations?

Swaarm’s platform is designed with user-friendliness and scalability in mind, making it a go-to choice for integrating feed providers. With Swaarm, you can:

  • Automate tedious processes and streamline workflows.
  • Gain detailed insights into campaign performance.
  • Scale operations seamlessly by managing multiple integrations.
  • Maximize efficiency through advanced filtering and targeting options.

 

Conclusion

RSOC is transforming how users interact with content and search capabilities, driving higher engagement and monetization opportunities. By combining RSOC with Swaarm’s advanced integration features, you can take your performance marketing efforts to the next level. Whether you’re a publisher or advertiser, the ability to integrate feed providers on Swaarm offers unparalleled flexibility and results