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Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

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Best Practices

Maximizing ROI: Tips and tricks for effective search monetization campaigns

April 8, 2024

Do you know that around 33% of bloggers never make money online? Some content creators make ...

Search Monetization Tracking Platform

News

Unleashing revenue potential: Swaarm’s search monetization tracking platform

March 28, 2024

Introduction At Swaarm, we’re on a relentless quest to redefine the digital advertising landscape, constantly innovating ...

What is search monetization?

Ad network

Everything you need to know about search monetization

February 19, 2024

Today, 80% of phone users check their mobile devices within 15 minutes of waking up. Add ...

Why mobile app marketers need mobile measurement partners

Best Practices

Why mobile app marketers need mobile measurement partners

January 30, 2024

According to tech-care company Asurion, US citizens check their mobile devices on average once every two ...

mobile ad fraud

Ad fraud

A complete guide to mobile ad fraud

July 6, 2022

Today, fraudsters are doing everything they can to get their hands on marketing budgets. Yet preventing them from doing so is simpler than it might ...

Ad fraud

Why it’s crucial to prevent mobile ad fraud

July 4, 2022

Read this article to find out why advertisers and ad networks should make ad fraud detection and prevention a top priority. The safety of your ...

new ad network

Ad network

7 tips on how to test new ad networks

June 16, 2022

How do you test a new ad network? Here are seven simple steps that will help you choose the right ad network to get better ...

Difference between advertisers and publishers

Ad network

Everything you need to know about advertisers, publishers, and ad networks (Difference between advertisers and publishers)

June 8, 2022

What is the big Difference between advertisers and publishers? Here are sine things that make advertisers and publishers different.

What is display advertising?

Ad network

What is display advertising? Why should you leverage the power of display advertising?

June 6, 2022

What is display advertising? This article will help you understand what display ads is all about and how it can benefit your brand or business. ...

What is paid advertising?

Best Practices

What is paid advertising? 8 types of paid ads and their benefits

April 13, 2022

What is paid advertising? Here’s how you can use paid advertising to scale your business, acquire customers, and scale your business

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