Maximizing User Acquisition: How Nexamob Achieved Success Using Swaarm's Feed API Configurator
Nexamobile (Nexamob), a global ad tech company, comprises a team of digital marketing and mobile advertising experts. Their team focuses on driving user acquisition and engagement, delivering both mobile performance and branding campaigns. Established in 2016, the company embodies a passion for and expertise in the digital marketing landscape.
The Objective
Nexamob, a seasoned digital marketing and mobile advertising player since 2016, aimed to further optimize its user acquisition efforts by leveraging Swaarm’s advanced features.
With a strong foundation in the industry, Nexamob sought to enhance its strategies by utilizing Swaarm’s innovative solutions to streamline operations and maximize performance.
The partnership between Nexamob and Swaarm set its solid foundation in Q1 2021 and has only experienced growth since.
The Challenge
Despite Nexamob’s expertise, they were looking to fine-tune their user acquisition strategies to meet evolving market demands efficiently.
Managing complex feed filtering configurations and aligning offers with diverse publisher requirements posed significant operational hurdles.
The Strategy
Swaarm executed a comprehensive strategy to achieve Nexamob’s objectives, focusing on these solutions:
- Collaboratively with Nexamob, Swaarm developed the Feed API Configurator, a feature designed to streamline feed filtering and offer alignment, enhancing campaign precision and effectiveness.
- The Feed API Configurator enables advanced configurations for feed filtering, allowing Nexamob to display offers to publishers based on their preferences and setups( for example show publishers their top making money offers, the newest offers of your portfolio, overall good performing offers)
- This capability ensures precise connections between offers and publishers, aligning perfectly with Nexamob's internal strategies for optimal campaign performance.
- Nexamob actively engaged in, validating, and testing this feature, ensuring it met their specific requirements and strategies.
The Result
Nexamob’s partnership with Swaarm yielded significant results, driving notable advancements in user acquisition efficiency and campaign performance for Nexamob.
Implementing the Feed API Configurator empowered Nexamob to fine-tune its feed filtering configurations, resulting in more precise alignment with publisher requirements and internal strategies.
By embracing Swaarm’s innovative solutions, including the Search Monetization feature launched in Q3 2023, Nexamob enhanced their campaign effectiveness and performance, positioning them for continued success in the competitive digital advertising landscape.
For more information about Nexamob, please visit: https://www.nexamob.com
To learn more about Swaarm, schedule a demo today: https://swaarm.com/request-a-demo/
