OlaMob boosts conversion rates over 50% with Swaarm's Traffic Control and Automation
Based in Hong Kong, and registered in 2020, OlaMob is a leading global performance-based advertising network company, specializing in mobile performance marketing, that delivers high-performing solutions to online publishers and advertisers globally. It is their mission to generate the highest yield for publishers and deliver the best quality traffic to advertisers.
The Objective
As a leading player in the digital advertising ecosystem, OlaMob recognized the importance of delivering high-quality traffic for advertisers and maximizing value for publishers.
They understood that automation was essential for managing large volumes and improving traffic quality. In pursuit of a platform that offered robust automation while maintaining user control over data and decision-making, they aimed to reduce manual costs and efforts.
OlaMob partnered with Swaarm in 2022 to achieve their goal of optimizing publisher yield and delivering top-tier traffic to advertisers.
The Challenge
As a leading global performance-based advertising network company, OlaMob faced the challenge of maintaining and enhancing the quality of their traffic while managing the sheer volume of it.
To address this challenge, OlaMob turned to the Swaarm platform, primarily due to its extensive suite of automation and optimization features presented through a user-friendly interface. They recognized the potential in Swaarm’s capabilities, which would streamline their operations and leave essential decision-making tasks in the hands of the user.
OlaMob’s choice of Swaarm was driven by the platform’s cost-effective tracking system, which ensured that campaign key performance indicators (KPIs) were consistently within reach. The inclusion of traffic management tools and an alerting system with controlling actions further solidified their decision to partner with Swaarm.
The Strategy
Swaarm executed a comprehensive strategy to achieve OlaMob’s objectives, focusing on these solutions:
- Optimizations: Swaarm's optimization tool enabled the filtration of high-quality traffic by setting up rules that ensured superior click or event value. Customized optimization settings for specific campaigns or publishers eliminated low-quality traffic, enhancing overall traffic quality.
- Smart Links: Leveraging Swaarm's Smart Links feature, discarded clicks were monetized by redirecting them to relevant campaigns that matched click details.
- Traffic Control: Swaarm's Traffic Control and Management automated the blocking of traffic sources delivering poor quality traffic during network synchronization. It also centralized control, providing a unified view of all sources sending inferior traffic.
- Scheduled Changes: Scheduled changes simplified cap updates for campaigns, automating trigger-based cap adjustments on specific date and time stamps. Notifications were automatically sent to publisher contacts, reducing manual efforts in managing multiple campaigns and publishers.
- Scan offers: Swaarm's in-house tool swiftly scanned offers for redirects and provided comprehensive information, including jumps, tracking details, and whether the offer reached the store. This feature empowered OlaMob to make informed decisions about which offers to maintain, optimizing both performance and productivity by eliminating dead-end offers.
The Result
Swaarm’s Optimization and Automation features empowered OlaMob to efficiently manage high volumes of traffic, achieving an impressive 50%+ increase in conversion rates (CR). This resulted in the delivery of top-quality traffic to advertisers and maximized yields for publishers.
Upon adopting Swaarm in 2022, OlaMob witnessed substantial advancements in traffic quality at a growing scale. This allowed them to focus on strategic decision-making and defining productive strategies while entrusting Swaarm’s optimization and automation capabilities. Importantly, they maintained full control over these processes.
For more information about OlaMob, please visit: https://www.olamob.net/
To learn more about Swaarm, schedule a demo today: https://swaarm.com/request-a-demo/
