Transforming campaign success: How POKKT increased its ROAS by over 200% in the first year of transitioning to Swaarm
POKKT is a leading in-app platform offering premium SDK & managed supply across gaming and non gaming apps with video and display ad units. It is acquired by AnyMind Group – a technology company headquartered in Japan that provides a one-stop platform for brands to support production, e-commerce construction, marketing, and logistics in 13 markets and 17 offices around the world with offices across India, Singapore, Indonesia, Vietnam, Thailand, Philippines, Dubai, Saudi, Japan,Korea ,Hongkong, China & Taiwa. Integrating POKKT SDK, developers in the region can monetize their non-paying users and maximize eCPMs through highly targeted brand video ads within their apps.
The Objective
In Q2 2023, POKKT transitioned to Swaarm for its intuitive UI and high-performance features, aiming for a user-friendly platform that facilitates easy campaign management and detailed analytics. The goal was to empower account managers with quick decision-making capabilities based on actionable insights, ultimately improving campaign performance.
The Challenge
As a leading mobile video advertising platform with over 100 million unique users, POKKT faced the challenge of sustaining and enhancing real-time campaign performance without downtime. The need for a simple and easy user interface along with complex, granular, and real-time functionality introduced intricacy, requiring a solution that ensured uninterrupted performance and a user-friendly experience for efficient campaign management. The goal was to minimize the learning curve for account managers and provide a platform UI to easily organize offer configuration tasks, including managing creatives, targeting, publisher budgets, and payouts.
The Strategy
POKKT leveraged Swaarm’s Explorer and Custom reports to unlock the power of data-driven insights, enabling the creation of highly targeted campaigns.
Embracing platform flexibility and the dynamic nature of Swaarm’s platform, they adapted swiftly, configuring advanced targeting groups and setting up complex rules effortlessly.
The platform’s capabilities, such as configuring targeted payouts and precise landing page allocation by employing landing page targeting, empowered POKKT to tailor campaigns to specific traffic segments.
Moreover, Swaarm’s robust reporting capabilities provided POKKT with a comprehensive understanding of traffic trends. This insightful view equipped them to make well-informed decisions related to choosing the right partners, budget, and payout management, significantly enhancing their ability to navigate and optimize campaigns with strategic effectiveness.
The Result
Seamless operation: The system exhibited zero downtime, ensuring continuous and uninterrupted operation.
Exceeded profit targets: Not only was the profit goal met, but it was surpassed within the first three months.
Within a year, POKKT realized a remarkable 200% increase in ROAS. This achievement stemmed from continuous optimization, with POKKT actively monitoring and improving campaigns based on real-time and in-depth insights provided by Swaarm. By identifying top-performing strategies and fine-tuning their approach, they ensured that every marketing dollar contributed significantly to their bottom line.
For more information about Pokkt, please visit: https://www.pokkt.com/
To learn more about Swaarm, schedule a demo today: https://swaarm.com/request-a-demo/
