What is Rewarded User Acquisition (Rewarded UA)?
Rewarded User Acquisition (Rewarded UA) is a mobile marketing strategy where app users are incentivized to perform specific actions, such as watching ads, completing surveys, or installing apps, in exchange for rewards like in-game currency, bonus features, or premium content. This approach helps marketers attract high-quality users, boost engagement, and improve retention while providing a positive, opt-in experience for users.
Rewarded UA is widely used in gaming, fintech, e-commerce, and other app categories to drive growth efficiently.
