App Store Optimization (ASO)
App Store Optimization (ASO) refers to the process app developers follow to improve app visibility
Alpha testing
Alpha testing refers to the preliminary testing developers carry out to check and see if the product will perform as intended.
Average Revenue per User (ARPU)
Average Revenue per User (ARPU) is the average revenue that is generated per user.
Attribution
Attribution is the identification of where a conversion came from. For example, a tracking link can be used to identify
Application Programming Interface (API)
Application Programming Interface (API) is a type of software interface that offers a service to other pieces of software.
Affiliate Program
Referral Marketing is a form of advertising used to drive sales and conversions.
Affiliate Network
Affiliate networks connects publishers – such as influencers and bloggers – with advertisers who want to work with affiliate partners
Affiliate Marketing
Affiliate Marketing is an advertising model whereby companies pay affiliate partners to advertise their products to generate sales.
Advertiser Postback
An Advertiser postback is a signal from the advertiser’s servers that is sent to announce a conversion.
Advertiser
Advertiser is a company that would like to advertise their product or service.
