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Ad extensions

  Ad extensions are additional pieces of information or features you can add to text ads to provide more context, relevance, and visibility to your audience. They expand your ad’s presence on search engine results pages (SERPs) while offering you valuable opportunities to engage with potential customers beyond traditional ad copy.   Understanding ad extensions requires […]

Automated report imports (ARI)

  Automated report imports (ARIs) transform data analysis processes by streamlining manual data entry and automating report importation into one platform from various sources – no manual entry is necessary!    As marketers navigate the complex waters of data-driven decision-making, understanding ARI capabilities and benefits is integral for optimizing efficiency, accuracy, and insights generation.    Let’s discover […]

App Tracking Transparency (ATT)

  In the ever-evolving ecosystem of mobile apps, App Tracking Transparency (ATT) emerges as a game-changer, putting the power back into the hands of users. This revolutionary feature, introduced by Apple, aims to reshape how apps track and utilize user data, ushering in an era of transparency, control, and privacy.   Granting users control At its core, ATT empowers […]

App monetization strategies

  App monetization strategies encompass app developers’ various approaches and methods to generate revenue from their applications. In the competitive landscape of mobile apps, devising effective monetization strategies becomes pivotal for sustaining app development efforts and ensuring profitability. These strategies encompass diverse models to convert app usage into tangible revenue streams.     Freemium model […]

App installs

  In the dynamic world of mobile applications, “app installs” represent a fundamental and engaging concept.    This term relates to the process of downloading and installing mobile applications on a user’s device, typically a smartphone or tablet. It’s a critical metric for app developers and businesses aiming to extend their reach, foster user engagement, and succeed […]

App Launch

  An app launch is a pivotal event in bringing a new software application into the hands of users. This eagerly anticipated moment marks the culmination of dedicated efforts, creativity, and technical prowess, presenting a product that has the potential to solve problems, entertain, or enhance productivity. The process encompasses meticulous planning, strategic execution, and an unwavering […]

App permissions

  App permissions refer to the privileges or access rights a user grants to a mobile application. When users download and install apps on their mobile devices, they are often prompted to grant permission to the app to access certain features or data on their device, such as the camera, microphone, location data, and contacts. […]


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Ad blocker

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