An algorithm refers to a set of rules that computers or humans must follow to solve complex problems or other calculations.


Adware is any software that throws advertisements on a user’s screen


Ads.txt refers to a text file companies, or brands can host on their web servers indicating which


An app is the short form of the word “application.” It is software that can be installed and run on mobile devices,

Analog media

Analog media refers to media in the form of printed paper, recorded sound, film, video tapes, etc.

Ad stacking

Ad stacking refers to mobile ad fraud in which numerous ads are stacked or layered on top of each other in a single ad placement.

Ad inventory

Ad inventory refers to the total number of slots a publisher has on a website for advertising at a given time.

Ad space

Ad space refers to the designated area on the website or webpage dedicated to online ads.

Ad exchange

An ad exchange is a digital marketplace that enables publishers and advertisers to sell and buy advertising space.

Ad tech

Advertising technology or ad tech refers to the tools and software advertisers or marketers