Alpha testing

Alpha testing refers to the preliminary testing developers carry out to check and see if the product will perform as intended.


Attribution is the identification of where a conversion came from. For example, a tracking link can be used to identify

Affiliate Program

Referral Marketing is a form of advertising used to drive sales and conversions.

Affiliate Network

Affiliate networks connects publishers – such as influencers and bloggers – with advertisers who want to work with affiliate partners

Affiliate Marketing

Affiliate Marketing is an advertising model whereby companies pay affiliate partners to advertise their products to generate sales.

Advertiser Postback

An Advertiser postback is a signal from the advertiser’s servers that is sent to announce a conversion.


Advertiser is a company that would like to advertise their product or service.