Advertiser postback
An Advertiser postback is a signal from the advertiser’s servers that is sent to announce a conversion. What is an advertiser postback? An advertiser postback, or conversion postback, is commonly used in online advertising and affiliate marketing. It refers to a mechanism or notification sent from an advertiser’s server to an affiliate […]
Advertiser
Advertiser is a company that would like to advertise their product or service. Who is an advertiser? An advertiser is an individual or company that promotes a product or service through advertising. Advertisers use various advertising channels, such as television, radio, print, and online media, to reach their target audience and promote their […]
Adtag
An ad tag is HTML code that has been inserted within a web page’s source code. This makes it possible to display an ad. What is an ad tag? An ad tag is a snippet of code or script inserted into a webpage or digital content to advertise. It is an […]
Ad server
An ad server is software on a server that is used to manage online ad campaigns.
Ad network
Ad Network refers to Advertising networks that connect advertisers with publishers who have inventory upon which ads
Ad fraud
Ad fraud is the practice of defrauding advertising networks for financial gain.
Ad creative
Ad creative is the contents of an advertisement that can be served to users in a digital environment.