Bounce rate
Bounce rate refers to the percentage of single-page sessions divided by the
Bot fraud
Bot fraud, also known as bot-driven fraud, is an umbrella term that covers all types of fraud that
Bots
A bot is an autonomous program on the internet or some other network that can interact with users or systems.
Behavioral targeting
Behavioral targeting uses peoples’ or individuals’ activities to decide which messages or ads resonate best with them.
Buyer’s journey
The buyer’s journey is the process customers follow before buying a product or service.
Brand awareness
Brand awareness refers to the extent customers can recall or recognize a brand through its name.
Blogposts
A blog post refers to a news piece, article, or guide published on a website’s blog section.
Beta testing
Beta testing refers to the second stage of software testing. In this phase, real users get to use
Banner ads
Banner Ads is an ad format that displays an ad as a banner at the top or bottom of a user’s screen.
