Bounce rate

Bounce rate refers to the percentage of single-page sessions divided by the

Bot fraud

Bot fraud, also known as bot-driven fraud, is an umbrella term that covers all types of fraud that

Bots

A bot is an autonomous program on the internet or some other network that can interact with users or systems.

Behavioral targeting

Behavioral targeting uses peoples’ or individuals’ activities to decide which messages or ads resonate best with them.

Buyer’s journey

The buyer’s journey is the process customers follow before buying a product or service.

Brand awareness

Brand awareness refers to the extent customers can recall or recognize a brand through its name.

Blogposts

A blog post refers to a news piece, article, or guide published on a website’s blog section.

Beta testing

Beta testing refers to the second stage of software testing. In this phase, real users get to use

Banner ads

Banner Ads is an ad format that displays an ad as a banner at the top or bottom of a user’s screen.