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  In digital marketing and search engine optimization (SEO), backlinks reign supreme. Also known as inbound links, these are the virtual currency of trust and credibility online. They’re the endorsements from other websites that signal to search engines and users alike that your site is worth visiting and trusting. Understanding the significance of backlinks is […]

B2C (Business-to-Consumer)

    B2C, or “Business-to-Consumer,” is pivotal in commerce, enabling direct interactions between businesses and individual consumers. In this dynamic trade model, companies extend their offerings—products, services, or information—directly to end-users, catering to their unique needs, preferences, and aspirations. To truly connect with their intended audience, businesses must grasp the intricacies of B2C interactions and […]

B2B (Business-to-Business)

    B2B, an abbreviation for “Business-to-Business,” represents a fundamental facet of commerce where businesses engage with other companies in a transactional landscape.    This distinct form of commerce revolves around exchanging goods, services, or information between entities that operate within the business realm rather than catering directly to individual consumers.    Understanding the dynamics […]

Brand Story

  What is a brand story?   A brand story refers to the narrative and messaging encapsulating a brand’s essence, values, and history. It is a strategic storytelling approach used to connect with customers emotionally, build brand identity, and differentiate the brand from competitors.  A brand story goes beyond simply describing products or services and delves into […]

Browser version

What is a browser version?   Browser version refers to a web browser software’s specific release or iteration. It represents the version number and associated updates or enhancements applied to the browser. The browser version is typically denoted by a combination of numbers and sometimes additional letters or symbols.   Why do you need a […]

Browser fingerprinting

Browser fingerprinting is a technique used to identify and track internet users based on their web browsers’ unique configuration and characteristics. It involves collecting information about the user’s browser settings, plugins, fonts, screen resolution, and other variables to create a unique fingerprint that can be used to recognize and distinguish the user from others.   […]

Bid adjustment 

Bid adjustment is a term that refers to the practice of adjusting the maximum bid for an ad campaign in real time. It is a crucial tool in online advertising. It allows advertisers to optimize their bids based on different factors, such as the time of day, location, device, and audience targeting. By adjusting the bids […]

Banner blindness

Banner blindness refers to web users’ behavior in which they deliberately ignore some elements

Bounce rate

Bounce rate refers to the percentage of single-page sessions divided by the

Bot fraud

Bot fraud, also known as bot-driven fraud, is an umbrella term that covers all types of fraud that