Browser version
What is a browser version? Browser version refers to a web browser software’s specific release or iteration. It represents the version number and associated updates or enhancements applied to the browser. The browser version is typically denoted by a combination of numbers and sometimes additional letters or symbols. Why do you need a […]
Browser fingerprinting
Browser fingerprinting is a technique used to identify and track internet users based on their web browsers’ unique configuration and characteristics. It involves collecting information about the user’s browser settings, plugins, fonts, screen resolution, and other variables to create a unique fingerprint that can be used to recognize and distinguish the user from others. […]
Bid adjustment
Bid adjustment is a term that refers to the practice of adjusting the maximum bid for an ad campaign in real time. It is a crucial tool in online advertising. It allows advertisers to optimize their bids based on different factors, such as the time of day, location, device, and audience targeting. By adjusting the bids […]
Banner blindness
Banner blindness refers to web users’ behavior in which they deliberately ignore some elements
Bounce rate
Bounce rate refers to the percentage of single-page sessions divided by the
Bot fraud
Bot fraud, also known as bot-driven fraud, is an umbrella term that covers all types of fraud that
Bots
A bot is an autonomous program on the internet or some other network that can interact with users or systems.
Behavioral targeting
Behavioral targeting uses peoples’ or individuals’ activities to decide which messages or ads resonate best with them.
Buyer’s journey
The buyer’s journey is the process customers follow before buying a product or service.
Brand awareness
Brand awareness refers to the extent customers can recall or recognize a brand through its name.
