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Browser version

What is a browser version?   Browser version refers to a web browser software’s specific release or iteration. It represents the version number and associated updates or enhancements applied to the browser. The browser version is typically denoted by a combination of numbers and sometimes additional letters or symbols.   Why do you need a […]

Browser fingerprinting

Browser fingerprinting is a technique used to identify and track internet users based on their web browsers’ unique configuration and characteristics. It involves collecting information about the user’s browser settings, plugins, fonts, screen resolution, and other variables to create a unique fingerprint that can be used to recognize and distinguish the user from others.   […]

Bid adjustment 

Bid adjustment is a term that refers to the practice of adjusting the maximum bid for an ad campaign in real time. It is a crucial tool in online advertising. It allows advertisers to optimize their bids based on different factors, such as the time of day, location, device, and audience targeting. By adjusting the bids […]

Banner blindness

Banner blindness refers to web users’ behavior in which they deliberately ignore some elements

Bounce rate

Bounce rate refers to the percentage of single-page sessions divided by the

Bot fraud

Bot fraud, also known as bot-driven fraud, is an umbrella term that covers all types of fraud that


A bot is an autonomous program on the internet or some other network that can interact with users or systems.

Behavioral targeting

Behavioral targeting uses peoples’ or individuals’ activities to decide which messages or ads resonate best with them.

Buyer’s journey

The buyer’s journey is the process customers follow before buying a product or service.

Brand awareness

Brand awareness refers to the extent customers can recall or recognize a brand through its name.