Customer Lifecycle
Marketing analysts Matt Cutler and Jim Sterne developed a matrix to break down the customer lifecycle
Campaign Management System (CMS)
A campaign management system (CMS) is a software solution that businesses can use to manage different components
Customer Journey
A customer journey refers to the entire experience a customer has when communicating with a particular brand.
Cost-per-conversion
This is a cost model that gives payment to a publisher or affiliate partner for every conversion that occurs as a result of their exposure.
Cost-per-Install (CPI)
This is a cost model that gives payment to a publisher or affiliate partner for every install that is generated as a result of their exposure.
Cost-per-Click (CPC)
Cost per Click is a cost model that gives payment to the publisher for every click generated as a result of their exposure.
Cost Per Acquisition (CPA)
This is the marketing metric that measures the cost to acquire a user.
Cost Models
This is how advertisers purchase campaign inventory, which is agreed by advertisers and publishers before a campaign begins.
Conversion
A conversion occurs when a user completes a desired action. For example, a conversion can be any time a user installs your app.
Conversion Tracking
Conversion tracking is the practice of using tracking links to learn the percentage of users who completed a desired action.
