Cyber attacks
Cyber attacks are the attempts that hackers make to destroy or damage a computer system or network.
Contextual analysis
Contextual analysis (CA) refers to the holistic view of the context
Click fraud
Click fraud refers to all the fraudulent techniques that fraudsters use, such as bots, to generate fake clicks.
Click-to-install-time (CTIT)
Click-to-install-time (CTIT) refers to the time a user takes to install and open the app from when they first clicked on the ad.
Cookie stuffing
Cookie stuffing or cookie dropping refers to fraudsters’ illegitimate method of dropping various affiliate cookies on the
Connected TV
A connected TV is also a smart tv that integrates internet and Web 2.0 features.
Control panel
The Control panel is a graphical interface that permits users to manage various features and settings.
Carrier targeting
Carrier targeting lets you target users and prospects based on their mobile carriers.
Contextual advertising
In contextual advertising, ads get placed on a webpage based on its content, thus making the ad more relevant
CPM
Cost per mile or CPM means cost per mile or thousand impressions. It is an advertising option that
