Watch our free masterclass webinar – Privacy in 2023 – Access the webinar here!

Cookie consent banner

    What is a cookie consent banner?   A cookie consent banner, also known as a cookie banner or cookie pop-up, is a user interface element displayed on a website to inform visitors about cookies and seek their consent for cookie placement and tracking activities. It is crucial in ensuring compliance with data protection regulations, such as the […]

Customer experience

  What is customer experience?   The customer experience (CX) refers to a customer’s overall impression of a business based on every interaction they have with the company. It includes everything from the initial marketing touchpoints to the purchase process, post-sale support, and beyond.   Why should companies focus on customer experience?   A positive […]

Content personalization

  What is content personalization?   Content personalization is a marketing strategy that tailors the content and messaging delivered to individual users based on their interests, behaviors, and preferences. Content personalization aims to improve engagement and conversions by providing highly relevant content to each user.   Content personalization can take many forms, from personalized product […]

Cost per sale

Cost per sale (CPS) refers to the payment model in which advertisers pay publishers for the number of sales

Cost per impression

Cost per impression or CPI refers to the payment model in which advertisers pay publishers for every thousand

Cost per lead

CPL, or cost per lead, is a payment model in which advertisers pay publishers based on the number of leads they can generate.

Cyber attacks

Cyber attacks are the attempts that hackers make to destroy or damage a computer system or network.