Channel account manager

Channel account manager or CAM works in business-to-business(b2b) sales. They work on securing

Channel VARs

Channel VARs or value-added resellers are a crucial distribution channel for product manufacturers,

Content curation

Content curation is the process of collecting information related to a particular area of interest or topic.

Content creator

A content creator is anyone who creates educational or entertaining content that they can publish

Click-to-open rate (CTOR)

Click-to-open rate (CTOR) is an email marketing metric that indicates the percentage of people who opened the email

Competitor analysis

Competitor analysis is the process of identifying competitors and researching their marketing strategies.

Call to action

Call to action (CTA) refers to words or phrases used on social media posts, webpages, and sales scripts