Customer Relationship Management
CRM (Customer Relationship Management) is a strategy or software tool
Cost per sale
Cost per sale (CPS) refers to the payment model in which advertisers pay publishers for the number of sales
Cost per impression
Cost per impression or CPI refers to the payment model in which advertisers pay publishers for every thousand
Cost per lead
CPL, or cost per lead, is a payment model in which advertisers pay publishers based on the number of leads they can generate.
Cyber attacks
Cyber attacks are the attempts that hackers make to destroy or damage a computer system or network.
Contextual analysis
Contextual analysis (CA) refers to the holistic view of the context
Click fraud
Click fraud refers to all the fraudulent techniques that fraudsters use, such as bots, to generate fake clicks.
Click-to-install-time (CTIT)
Click-to-install-time (CTIT) refers to the time a user takes to install and open the app from when they first clicked on the ad.
Cookie stuffing
Cookie stuffing or cookie dropping refers to fraudsters’ illegitimate method of dropping various affiliate cookies on the
Connected TV
A connected TV is also a smart tv that integrates internet and Web 2.0 features.
