Install per mille (IPM)
Install per mille (IPM) refers to the number of times people installed your game or app per every thousand ad impressions.
Interactive Advertising Bureau (IAB)
IAB, or interactive advertising bureau, refers to an organization that primarily works with publishers
Infrastructure as a service (IaaS)
Infrastructure as a service, or IaaS, is a cloud computing model in which customers receive
Indirect sales
Indirect sales refer to the sales done by third-party individuals or companies such as affiliates and partners.
Inbox rate
Inbox rate is a metric that measures how many emails land up in the inbox rather than bouncing or landing up in the spam folder.
Influencer marketing
Influencer marketing is the process of utilizing external content creators to engage or advocate your brand’s message
In-app journey
An in-app journey refers to a series of steps that companies want users to take when interacting with an app.
Interstitial ads
Interstitial ads is a full-screen advertising format for mobile devices.
Install
An install occurs when a user downloads an app and opens it for the first time.
Influencer
An influencer is anybody who has an influence over an online audience.
