Rules-based software is a system that applies human-made rules to sort, manipulate or store data.
Retailers are businesses or a person that sell products to a target audience in smaller quantities for consumption or use.
Recurring commission refers to the commission paid to an affiliate each time their referral makes a purchase.
Real-time reporting is a business intelligence practice that instantly collects and relays up-to-the-minute data
Retargeting ads are a type of online targeting advertisements that aim to serve people already in your contact database
Remarketing is a feature that allows you to display ads to people who have already visited your website
Revenue is the income generated by a company, usually measured across a set time period.
Return on ad spend (ROAS)
Return on ad spend (ROAS) is the overall return on the amount spent on ads.
Return on investment (ROI)
ROI is the overall return on an investment for a campaign or marketing channel.
Retention – This refers to the percentage of users who are still active in an App after a defined period of time.