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Referral Program

What is a referral program? In a nutshell, a referral program refers to a marketing strategy that promotes existing consumers to refer new clients to a business or service in exchange for rewards or incentives. By leveraging the potential of word-of-mouth marketing, referral programs can drive customer advocacy, boost brand awareness, and fuel business growth. […]

Rules-based software

Rules-based software is a system that applies human-made rules to sort, manipulate or store data.


Retailers are businesses or a person that sell products to a target audience in smaller quantities for consumption or use.

Recurring commission

Recurring commission refers to the commission paid to an affiliate each time their referral makes a purchase.

Real-time reporting

Real-time reporting is a business intelligence practice that instantly collects and relays up-to-the-minute data


Retargeting ads are a type of online targeting advertisements that aim to serve people already in your contact database


Remarketing is a feature that allows you to display ads to people who have already visited your website


Revenue is the income generated by a company, usually measured across a set time period.

Return on investment (ROI)

    ROI is the overall return on an investment for a campaign or marketing channel.     What is Return on Investment (ROI)?   Return on Investment (ROI) is a financial metric used to evaluate the profitability and effectiveness of an investment. It measures the return or gain generated from an investment relative to […]