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    Retention – This refers to the percentage of users who are still active in an App after a defined period of time.     What is Retention   Retaining customers is a pivotal facet of business success, encompassing the strategies and efforts undertaken to ensure that existing customers continue to engage with a […]

Real-time bidding

Real-time bidding refers to the practice of buying and selling ads in real time on a per-impression basis in an instant auction.