Return on investment (ROI)
ROI is the overall return on an investment for a campaign or marketing channel. What is Return on Investment (ROI)? Return on Investment (ROI) is a financial metric used to evaluate the profitability and effectiveness of an investment. It measures the return or gain generated from an investment relative to […]
Retention
Retention – This refers to the percentage of users who are still active in an App after a defined period of time. What is Retention Retaining customers is a pivotal facet of business success, encompassing the strategies and efforts undertaken to ensure that existing customers continue to engage with a […]
Real-time bidding
Real-time bidding refers to the practice of buying and selling ads in real time on a per-impression basis in an instant auction.
