Revenue
Revenue is the income generated by a company, usually measured across a set time period.
Return on ad spend (ROAS)
Return on ad spend (ROAS) is the overall return on the amount spent on ads.
Return on investment (ROI)
ROI is the overall return on an investment for a campaign or marketing channel. What is Return on Investment (ROI)? Return on Investment (ROI) is a financial metric used to evaluate the profitability and effectiveness of an investment. It measures the return or gain generated from an investment relative to […]
Retention
Retention – This refers to the percentage of users who are still active in an App after a defined period of time. What is Retention Retaining customers is a pivotal facet of business success, encompassing the strategies and efforts undertaken to ensure that existing customers continue to engage with a […]
Real-time bidding
Real-time bidding refers to the practice of buying and selling ads in real time on a per-impression basis in an instant auction.
