Soft launch refers to the product’s release to a limited number of users.
A supply-side platform (SSP) enables publishers to manage advertising inventory, such as filling it with ads and receiving revenue.
SaaS is centrally hosted software that typically works on a subscription basis. It is a method of delivering applications via the Internet as a service.
Apple introduced the SKAdNetwork in 2018, a different approach to campaign measurement where data at the user level is not available.
This is the practice of making strategic changes to your online content to gain a higher ranking on search engines.
An SDK (Software Development Kit) is a collection of software development tools that can be installed as a package.