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Sales funnel

      The sales funnel, often referred to as the marketing funnel or purchase funnel, serves as a visual representation of the intricate path customers take from the initial stage of awareness to the final step of making a purchase.    This insightful model elucidates potential customers’ various stages before transforming into paying customers, […]

Screen resolution

  What is a screen resolution?   Screen resolution refers to the number of pixels displayed on a screen, typically expressed as the width and height of the screen in pixels. It determines the level of detail and clarity displayed on a screen, affecting text quality, images, and graphics. Screen resolution is important to consider […]

Search engine marketing

Search engine marketing (SEM) refers to promoting a brand or business using paid ads on search engine results pages (SERPs).

Subscription fee

A monthly or annual fee that a company charges its customers for using its platform or software is called a subscription fee.


Strategy refers to the plan of action that companies or individuals can design to achieve one or more long-term goals.


Software is a program or a piece of operating information that a computer system uses.

Security threats

Cyber security threats are the attempts that hackers or criminals make to steal, damage, destroy or disrupt computing systems.

Session time

Session time refers to the total amount of time a user spends on an app or the website during a single session.