SMART goals

SMART refers to Specific, Measurable, Achievable, Relevant, and Timebound.

Site speed

The site speed refers to the time users take to access and interact with the content on a webpage.

Spam email

Spam email refers to unwanted or unsolicited junk emails sent in bulk to an indiscriminate recipient list for commercial purposes.

Sales funnel

The sales funnel, also known as the purchase funnel, is a visual representation of the customer journey that depicts

Social media marketing

Social media marketing (SMM) refers to the use of social media websites and platforms to promote a product or service.

Social media advertising

Social media advertising is a form of digital marketing that enables you to publish paid ads on social media channels or networks.

Soft launch

Soft launch refers to the product’s release to a limited number of users.

Supply-side platform (SSP)

A supply-side platform (SSP) enables publishers to manage advertising inventory, such as filling it with ads and receiving revenue.

Software as a service (SaaS)

Software as a Service (SaaS) is centrally hosted software that typically works on a subscription basis. It is a method


Apple introduced the SKAdNetwork in 2018, a different approach to campaign measurement where data