Soft Launch

Soft launch refers to the product’s release to a limited number of users.

Supply-Side Platform (SSP)

A supply-side platform (SSP) enables publishers to manage advertising inventory, such as filling it with ads and receiving revenue.

Software as a Service (SaaS)

SaaS is centrally hosted software that typically works on a subscription basis. It is a method of delivering applications via the Internet as a service.


Apple introduced the SKAdNetwork in 2018, a different approach to campaign measurement where data at the user level is not available.


An SDK (Software Development Kit) is a collection of software development tools that can be installed as a package.