Swaarm was founded in Berlin, Germany in September 2020 by Yogeeta Chainani and Alexandru Dumitru, who individually bring more than 10 years of industry technology experience. The SaaS company is based on the underlying principles set by the co-founders of simplicity, affordability and collaboration.

Swaarm offers an innovative performance-based tracking platform that provides agencies, advertisers and networks with the ability to fully track and control their marketing efforts in real-time ensuring profitable growth. While current market offerings provide only limited data insights and require substantial manual work processes, Swaarm was built to overcome these pain points. The platform is engineered from the ground up by Swaarm’s team of highly skilled ad tech enthusiasts to be simple to use, yet powerful, with data driven campaign automation to help marketers successfully measure and optimize campaigns at an economic price.