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Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

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Iuliana Popa Talks Ads and More, and Women in MarTech
Women in Tech

Women Driving Change in MarTech: A Conversation with Iuliana Popa, CEO of Ads and More

Continuing our “Women in Tech” series, where we spotlight the trailblazing women shaping the digital marketing ...
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G2 Spring 2025 Report
Awards

Swaarm Celebrates G2 Spring 2025 Badges: A Testament to Customer Satisfaction and Our Commitment to Innovation

At Swaarm, we are always striving to provide our clients with the best possible experience. We ...
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MarTech Trends, Automation & Smart Marketing
Industry Insights

MarTech Trends, Automation & Smart Marketing: Yogeeta Chainani Talks Growth on The Groove Podcast with Peggy Anne Salz

The digital advertising landscape is evolving rapidly, and staying ahead requires innovation, agility, and data-driven strategies. ...
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Marina Head of Affiliate Partnerships from ApproachX
Affiliate Marketing

Inspire Inclusion: Marina from ApproachX on Women Driving Change in AdTech & Affiliate Marketing

Inspire Inclusion: Marina from ApproachX on Women Driving Change in AdTech & Affiliate Marketing   At ...
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Lead Generation - Strategies, Best Practices, and How to Track It Effectively
Lead Generation

Lead Generation: Strategies, Best Practices, and How to Track It Effectively

Lead generation is the process of identifying, attracting, and capturing potential customers (leads) who show interest ...
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Women in Tech

Accelerate Action: Celebrating International Women’s Day 2025 in the Martech world

International Women’s Day 2025, celebrated on March 8, embraces the theme “Accelerate Action,” emphasizing the urgency ...
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Unlocking Advanced Mobile Attribution and Google Ads Integration with Swaarm - A Google Certified Click Tracker
Performance Marketing

Unlocking Advanced Mobile Attribution and Google Ads Integration with Swaarm – a Google Certified Click Tracker

Swaarm, a trusted performance marketing platform, offers seamless integration with Google Ads as a Google Certified ...
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Seamless Partner Integration with Swaarm’s MMP: Simplicity, Transparency, and Efficiency
Mobile measurement partners

Seamless Partner Integration with Swaarm’s MMP: Simplicity, Transparency, and Efficiency

In today’s highly competitive digital marketing landscape, businesses must leverage efficient and scalable solutions to optimize ...
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A Comprehensive Guide to RSOC and Integrating Feed Providers with Swaarm
Search Monetization

A Comprehensive Guide to RSOC and Integrating Feed Providers with Swaarm

Learn about RSOC, how it works, and how you can integrate a feed provider with Swaarm to optimize your performance marketing efforts
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