Blog
Read the latest about life at Swaarm, industry insights, company news, case studies and best practices.
Introducing Explorer: Swaarm’s unique analytics tool
Learn more about the Explorer, a reporting tool that helps you slice and dice real time data, managing billions of events within seconds.
Yogeeta Chainani
How Your Gaming App Can Benefit from Partner Marketing
Partner marketing can bring a substantial growth to your mobile gaming app, help optimize your marketing strategy and bring you the needed fresh user base.
Vanessa Ferreira
Performance marketing vs. brand marketing – Explained
Should you be adding performance or brand marketing to your marketing mix? Find out the pros, cons and which tactic is right for digital marketers.
Vanessa Ferreira
What is affiliate marketing? Here is your guide
Learn everything you need to know about affiliate marketing, including definition of key terms and best practices for optimal results.
Vanessa Ferreira
Why We Need More Women Founders
Yogeeta Chainani, Co-founder and CPO of Swaarm shares her views on equality, why we need more women founders and what we are doing to make that happen.
Yogeeta Chainani
Mobile tracking: which cost model is the best investment?
When choosing your tracking platform it is important to weigh up the costs versus benefits – and a premium platform can be the most cost-effective.
David Frei
What is performance marketing? Your 2021 guide
Performance marketing is a goal-driven approach every marketer should know. Learn how it works, the best performing channels and best practices with our guide.
Vanessa Ferreira
Tracking Platform Innovation for Affiliate Networks
Affiliate networks can benefit from working with an innovative tracking platform. Learn the essential benefits and how they work in this guide.
Vanessa Ferreira
The Marketing Mix that Makes You Win the Mobile Game
Find out how to diversify your performance marketing mix for long-term success with this guide.
David Frei
Introducing Swaarm’s New Privacy Enabled Attribution
Learn how Swaarm's PEA chain will allow you to capture campaign and traffic source throughout the whole advertising network chain in a privacy-compliant way.
Yogeeta Chainani
How to easily switch tracking platform providers with Swaarm
With Swaarm, switching your tracking platform provider has never been easier. This guide shows how we streamline the process while keeping your data safe.
Vanessa Ferreira
Keep your data safe and secure with Swaarm
It is essential to keep your data safe and secure with the highest level of platform stability. Here’s how the dedicated team at Swaarm can help.
Vanessa Ferreira
Simplify, streamline and automate with Swaarm
Daily pain points are preventing marketers from greater success. Here’s how we built a tracking platform that empowers you to scale your business.
David Frei
Welcome to Swaarm: Get to know our team
Get to know Swaarm, a performance-based tracking platform that helps clients benefit from automation. We answer key questions about our company culture.
Vanessa Ferreira
How Automation Will Streamline Performance Marketing
Here are five ways that show how automation is making performance marketing more efficient and scalable for marketers right now.
Benjamin Schuch
