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Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.
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Best Practices
Black Friday Campaign Tracking: 7 Mistakes That Can Cost You Conversions
Black Friday campaign tracking turns a few days of high-volume clicks into measurable conversions, accurate partner ...
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Best Practices
Mobile Attribution in 2027: Essential Guide Beyond Installs
Mobile attribution in 2027 is the practice of connecting acquisition sources with meaningful post-install outcomes: registrations, ...
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Best Practices
Boost Your Success with Halloween Campaign Optimisation
Halloween campaign optimisation is the practice of planning, tracking and tuning seasonal campaigns so every install, ...
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Best Practices
Biggest Q4 Marketing Mistakes
Q4 marketing mistakes decide how much of the year’s biggest demand window advertisers, app marketers, publishers ...
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Best Practices
Swaarm Reports Suite – If you can’t explain the number, can you really optimise it?
Swaarm Reports Suite is the reporting layer in Swaarm that turns tracking data into numbers a ...
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Best Practices
Black Friday Marketing in Adtech: Why It’s Best to Start Early
Black Friday marketing in adtech is the practice of planning, running and measuring performance campaigns across ...
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Best Practices
Metrics to Trust When Scaling a Campaign in 2026
Your campaign is performing well. Conversions are coming in, ROAS looks healthy, and you’re ready to ...
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Rewarded UA
Rewarded UA: From install to action: why deep-funnel events matter
Deep-funnel events are the in-app actions that show how far a user has progressed after the ...
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Best Practices
Rewarded UA: What Actually Makes a User Valuable?
Rewarded UA is a user acquisition model in which people earn points, cash or gift cards ...
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