Blog
Read the latest about life at Swaarm, industry insights, company news, case studies and best practices.
Swaarm hires new team members as part of global expansion
As we expand in new and existing regions, we are excited to welcome new members to the Swaarm team.
Vanessa Ferreira
We’re celebrating Swaarm’s 1-year anniversary!
It’s Swaarm’s 1-year anniversary! We celebrate by looking back and sharing our vision as we expand in new and existing regions.
Yogeeta Chainani
Top 10 Types of Marketing Campaigns to Achieve Your Goals
In this guide we provide an outline of the 10 most common types of marketing campaigns you should consider in 2021.
Vanessa Ferreira
What is Marketing Campaign Management
Whether a marketing campaign is successful or not largely depends on a number of factors. So, what is marketing campaign management and what does it involve?
Vanessa Ferreira
How to optimize marketing workflows with campaign automation
Campaign Automation is a valuable tool that enables you to free your account managers from repetitive menial tasks – and complete humanly impossible tasks too.
Yogeeta Chainani
17 key metrics for performance marketing campaigns
This guide shares 17 key metrics for performance marketing campaigns, cost metrics and post-install metrics for evaluating a user’s long-term value.
Vanessa Ferreira
Swaarm secures seven figure funding round to drive expansion
We’re delighted to welcome new investors STS Ventures on board, alongside existing investors. Read all about the news here.
David Frei
Seven Steps to Effective Marketing Campaign Management
Here is your guide to a no-fuss process for effective marketing campaign management.
Vanessa Ferreira
The Best Marketing Campaign Management Tools
Using the right marketing campaign management tools will help to maximize your efforts towards success while optimizing time and resources.
Yogeeta Chainani
Introducing Explorer: Swaarm’s unique analytics tool
Learn more about the Explorer, a reporting tool that helps you slice and dice real time data, managing billions of events within seconds.
Yogeeta Chainani
How Your Gaming App Can Benefit from Partner Marketing
Partner marketing can bring a substantial growth to your mobile gaming app, help optimize your marketing strategy and bring you the needed fresh user base.
Vanessa Ferreira
Performance marketing vs. brand marketing – Explained
Should you be adding performance or brand marketing to your marketing mix? Find out the pros, cons and which tactic is right for digital marketers.
Vanessa Ferreira
The best performance marketing conferences in 2021 and 2022
Here is your guide to a handpicked selection of performance marketing conferences that should not be missed. Get ready to mark these dates in your diaries!
Benjamin Schuch
Why We Need More Women Founders
Yogeeta Chainani, Co-founder and CPO of Swaarm shares her views on equality, why we need more women founders and what we are doing to make that happen.
Yogeeta Chainani
What are the classic performance marketing ad formats?
From display ads to push notifications: Learn about the classic performance marketing ad formats that can be used for performance marketing
Yogeeta Chainani
Mobile tracking: which cost model is the best investment?
When choosing your tracking platform it is important to weigh up the costs versus benefits – and a premium platform can be the most cost-effective.
David Frei
Must-read online performance marketing publications
We have selected a number of must-read publications for performance marketing experts that cover all you need to know about it in 2021.
Vanessa Ferreira
What is performance marketing? Your 2021 guide
Performance marketing is a goal-driven approach every marketer should know. Learn how it works, the best performing channels and best practices with our guide.
Vanessa Ferreira
Tracking Platform Innovation for Affiliate Networks
Affiliate networks can benefit from working with an innovative tracking platform. Learn the essential benefits and how they work in this guide.
Vanessa Ferreira
The Marketing Mix that Makes You Win the Mobile Game
Find out how to diversify your performance marketing mix for long-term success with this guide.
David Frei
Introducing Swaarm’s New Privacy Enabled Attribution
Learn how Swaarm's PEA chain will allow you to capture campaign and traffic source throughout the whole advertising network chain in a privacy-compliant way.
Yogeeta Chainani
How to measure Performance marketing campaigns
Read our guide to learn how to measure performance marketing campaigns, critical metrics you should track and how Swaarm can help.
Vanessa Ferreira
Best practices for performance marketing strategies
Learn the best practices when developing your performance marketing strategy, including email, SEO, remarketing and influencer marketing.
David Frei
How to easily switch tracking platform providers with Swaarm
With Swaarm, switching your tracking platform provider has never been easier. This guide shows how we streamline the process while keeping your data safe.
Vanessa Ferreira
How do performance marketing platforms work?
Learn how performance marketing platforms work with our guide, including how to measure performance and definitions for key terms.
David Frei
Best practices for successful performance marketing
Marketers can develop a successful performance marketing strategy with these best practices. Read our guide for everything you need to know.
Yogeeta Chainani
Keep your data safe and secure with Swaarm
It is essential to keep your data safe and secure with the highest level of platform stability. Here’s how the dedicated team at Swaarm can help.
Vanessa Ferreira
Simplify, streamline and automate with Swaarm
Daily pain points are preventing marketers from greater success. Here’s how we built a tracking platform that empowers you to scale your business.
David Frei
What makes a good performance marketer
The role of performance marketing managers is crucial in driving results. We ask – what makes a good performance marketer?
Vanessa Ferreira
What is affiliate marketing? Here is your guide
Learn everything you need to know about affiliate marketing, including definition of key terms and best practices for optimal results.
Vanessa Ferreira
Welcome to Swaarm: Get to know our team
Get to know Swaarm, a performance-based tracking platform that helps clients benefit from automation. We answer key questions about our company culture.
Vanessa Ferreira
How Automation Will Streamline Performance Marketing
Here are five ways that show how automation is making performance marketing more efficient and scalable for marketers right now.
Benjamin Schuch
What are the top four performance marketing channels
We have put together a quick guide introducing the most common performance marketing channels below - and which ad formats and methods you can leverage.
Yogeeta Chainani
What are performance marketing campaigns
Learn all about the types of performance marketing campaigns and how to ensure that your campaign is destined for success
David Frei
