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Blog

Read the latest about life at Swaarm, industry insights, company news, case studies and best practices.

Leadership PerspectiveNews
Swaarm secures seven figure funding round to drive expansion

We’re delighted to welcome new investors STS Ventures on board, alongside existing investors. Read all about the news here.


David Frei

David Frei

24 Jun
Best PracticesNews
Introducing Explorer: Swaarm’s unique analytics tool

Learn more about the Explorer, a reporting tool that helps you slice and dice real time data, managing billions of events within seconds.


Yogeeta Chainani

Yogeeta Chainani

08 Jun
Best PracticesIndustry Insights
How Your Gaming App Can Benefit from Partner Marketing

Partner marketing can bring a substantial growth to your mobile gaming app, help optimize your marketing strategy and bring you the needed fresh user base.


Vanessa Ferreira

Vanessa Ferreira

02 Jun
Best PracticesIndustry Insights
Performance marketing vs. brand marketing – Explained

Should you be adding performance or brand marketing to your marketing mix? Find out the pros, cons and which tactic is right for digital marketers.


Vanessa Ferreira

Vanessa Ferreira

26 May
EventsPerformance Marketing
The best performance marketing conferences in 2021 and 2022

Here is your guide to a handpicked selection of performance marketing conferences that should not be missed. Get ready to mark these dates in your diaries!


Benjamin Schuch

Benjamin Schuch

18 May
Leadership PerspectiveLife at Swaarm
Why We Need More Women Founders

Yogeeta Chainani, Co-founder and CPO of Swaarm shares her views on equality, why we need more women founders and what we are doing to make that happen.


Yogeeta Chainani

Yogeeta Chainani

12 May
Best PracticesPerformance Marketing
Mobile tracking: which cost model is the best investment?

When choosing your tracking platform it is important to weigh up the costs versus benefits – and a premium platform can be the most cost-effective.


David Frei

David Frei

04 May
Best PracticesPerformance Marketing
What is performance marketing? Your 2021 guide

Performance marketing is a goal-driven approach every marketer should know. Learn how it works, the best performing channels and best practices with our guide.


Vanessa Ferreira

Vanessa Ferreira

27 Apr
Best PracticesPerformance Marketing
Tracking Platform Innovation for Affiliate Networks

Affiliate networks can benefit from working with an innovative tracking platform. Learn the essential benefits and how they work in this guide.


Vanessa Ferreira

Vanessa Ferreira

26 Apr
Best PracticesIndustry Insights
The Marketing Mix that Makes You Win the Mobile Game

Find out how to diversify your performance marketing mix for long-term success with this guide.


David Frei

David Frei

20 Apr
NewsPerformance Marketing
Introducing Swaarm’s New Privacy Enabled Attribution

Learn how Swaarm's PEA chain will allow you to capture campaign and traffic source throughout the whole advertising network chain in a privacy-compliant way.


Yogeeta Chainani

Yogeeta Chainani

14 Apr
Best PracticesPerformance Marketing
How to measure Performance marketing campaigns

Read our guide to learn how to measure performance marketing campaigns, critical metrics you should track and how Swaarm can help.


Vanessa Ferreira

Vanessa Ferreira

14 Apr
Best PracticesPerformance Marketing
Best practices for performance marketing strategies

Learn the best practices when developing your performance marketing strategy, including email, SEO, remarketing and influencer marketing.


David Frei

David Frei

06 Apr
Best PracticesPerformance Marketing
How to easily switch tracking platform providers with Swaarm

With Swaarm, switching your tracking platform provider has never been easier. This guide shows how we streamline the process while keeping your data safe.


Vanessa Ferreira

Vanessa Ferreira

25 Mar
Best PracticesPerformance Marketing
How do performance marketing platforms work?

Learn how performance marketing platforms work with our guide, including how to measure performance and definitions for key terms.


David Frei

David Frei

24 Mar
Best PracticesPerformance Marketing
Best practices for successful performance marketing

Marketers can develop a successful performance marketing strategy with these best practices. Read our guide for everything you need to know.


Yogeeta Chainani

Yogeeta Chainani

20 Mar
Best PracticesData Safety & Stability
Keep your data safe and secure with Swaarm

It is essential to keep your data safe and secure with the highest level of platform stability. Here’s how the dedicated team at Swaarm can help.


Vanessa Ferreira

Vanessa Ferreira

17 Mar
Leadership PerspectivePerformance Marketing
Simplify, streamline and automate with Swaarm

Daily pain points are preventing marketers from greater success. Here’s how we built a tracking platform that empowers you to scale your business.


David Frei

David Frei

11 Mar
Best PracticesPerformance Marketing
What makes a good performance marketer

The role of performance marketing managers is crucial in driving results. We ask – what makes a good performance marketer?


Vanessa Ferreira

Vanessa Ferreira

11 Mar
Best PracticesPerformance Marketing
What is affiliate marketing? Here is your guide

Learn everything you need to know about affiliate marketing, including definition of key terms and best practices for optimal results.


Vanessa Ferreira

Vanessa Ferreira

09 Mar
Life at SwaarmNews
Welcome to Swaarm: Get to know our team

Get to know Swaarm, a performance-based tracking platform that helps clients benefit from automation. We answer key questions about our company culture.


Vanessa Ferreira

Vanessa Ferreira

22 Feb
Industry InsightsPerformance Marketing
How Automation Will Streamline Performance Marketing

Here are five ways that show how automation is making performance marketing more efficient and scalable for marketers right now.


Benjamin Schuch

Benjamin Schuch

19 Feb
Best PracticesPerformance Marketing
What are the top four performance marketing channels

We have put together a quick guide introducing the most common performance marketing channels below - and which ad formats and methods you can leverage.


Yogeeta Chainani

Yogeeta Chainani

16 Feb
Industry InsightsPerformance Marketing
What are performance marketing campaigns

Learn all about the types of performance marketing campaigns and how to ensure that your campaign is destined for success


David Frei

David Frei

02 Feb