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Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

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What is automated reporting
Best Practices

Efficiency through automation: Streamlining workflow with automated report imports

Why is automated reporting crucial for marketers? In a survey conducted by Hubspot, they discovered that ...
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keyword optimization
Best Practices

How do you master keyword optimization?

Did you know that, on average, Google processes a mind-boggling 40,000 search queries per second? That ...
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Industry Insights

Inspire inclusion: Celebrating International Women’s Day 2024 in the tech and marketing world

As we celebrate International Women’s Day in 2024 under the theme “Inspire Inclusion“, it is crucial ...
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What is search monetization?
Best Practices

Everything you need to know about search monetization

Today, 80% of phone users check their mobile devices within 15 minutes of waking up. Add ...
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Mobile Measurement Partner
Best Practices

MMP Buyer’s guide: A comprehensive handbook for marketers

What is a Mobile Measurement Partner, and how can it benefit marketers? How to choose an ...
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Marketing Leaders
Best Practices

Marketing leaders: Navigating the digital horizon with Yaryna Pakholchak

  Yaryna Pakholchak – CEO of CPARK   Marketing leaders – Introduction   Yaryna Pakholchak is ...
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Why mobile app marketers need mobile measurement partners
Best Practices

Why mobile app marketers need mobile measurement partners

According to tech-care company Asurion, US citizens check their mobile devices on average once every two ...
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marketing analytics tool or MMP - Mobile measurement partner
Best Practices

12 Reasons why you need a mobile measurement partner

Over 3.55 million apps are available for download in Google Play and 1.6 million apps in ...
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Marketing insights from CEO of City Ads Vietnam - Rob Tumasyan
Best Practices

Marketing leaders: Navigating the digital horizon with Rob Tumasyan

Rob Tumasyan – CEO of CityAds Vietnam   Introduction    Rob Tumasyan, a stalwart in the ...
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