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Managed versus in-house performance marketing tracking platforms
Today, advertisers spend almost 72 percent of their budget on digital marketing channels. Companies are, therefore, …
A complete guide to mobile ad fraud
On average, US companies set aside 9 percent of their revenue for marketing budgets. In 2021 …
Why it’s crucial to prevent mobile ad fraud
Ad fraud detection and prevention are crucial for companies with huge marketing budgets for digital advertising. …
Here’s how machine learning can help prevent ad fraud
The benefits of machine learning (ML) are well known – hence why it is becoming so …
Everything you need to know about fraud in mobile in-app advertising
Mobile in-app advertising is one of the best ways for companies to reach their target …
Meet the Swaarm team: Sanyogita Parab – Junior product manager
What is your job at Swaarm? I am a Junior Product Manager at Swaarm. My work …
10 ways to identify and prevent mobile ad fraud
To prevent financial loss, advertisers and ad networks have to use various tools and methods to …
Everything you need to know about mobile ad fraud
What is mobile ad fraud? And how does it stop marketers from reaching their goals? This …
Everything you need to know about ad networks
By the end of 2022, global ad spend is estimated to have reached a whopping $808 …
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