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Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

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Mobile Measurement Partner
Best Practices

MMP Buyer’s guide: A comprehensive handbook for marketers

What is a Mobile Measurement Partner, and how can it benefit marketers? How to choose an ...
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Marketing Leaders
Best Practices

Marketing leaders: Navigating the digital horizon with Yaryna Pakholchak

  Yaryna Pakholchak – CEO of CPARK   Marketing leaders – Introduction   Yaryna Pakholchak is ...
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Why mobile app marketers need mobile measurement partners
Best Practices

Why mobile app marketers need mobile measurement partners

According to tech-care company Asurion, US citizens check their mobile devices on average once every two ...
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marketing analytics tool or MMP - Mobile measurement partner
Best Practices

12 Reasons why you need a mobile measurement partner

Over 3.55 million apps are available for download in Google Play and 1.6 million apps in ...
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Marketing insights from CEO of City Ads Vietnam - Rob Tumasyan
Best Practices

Marketing leaders: Navigating the digital horizon with Rob Tumasyan

Rob Tumasyan – CEO of CityAds Vietnam   Introduction    Rob Tumasyan, a stalwart in the ...
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app monetization strategies
Best Practices

How can a mobile measurement partner enhance app monetization strategies?

The digital landscape is constantly changing, and to stay ahead, app owners have to be aware ...
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App leaders - Yogeeta Chainani, CEO and Co-founder of Swaarm
Industry Insights

App leaders – Yogeeta Chainani, CEO and Co-founder of Swaarm

  In this article titled “App Leaders”, originally published by Business of Apps, Yogeeta Chainani, CEO and ...
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data privacy
Best Practices

Why data privacy matters in mobile measurement partnerships

In 2022, companies around the globe spent an unprecedented $327 billion on mobile advertising. Next year, ...
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G2 Winter 2023 reports
Awards

Swaarm wins 5 awards and finishes strong in G2 winter reports

We are proud to share the fantastic news that Swaarm has been featured in the G2 ...
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