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Swaarm insights

Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

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Performance marketing tracking platform
Channel Partner Management

Managed versus in-house performance marketing tracking platforms

July 11, 2022

Today, advertisers spend almost 72 percent of their budget on digital marketing channels. Companies are, therefore, …

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mobile ad fraud
Ad Fraud

A complete guide to mobile ad fraud

July 6, 2022

On average, US companies set aside 9 percent of their revenue for marketing budgets. In 2021 …

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Ad Fraud

Why it’s crucial to prevent mobile ad fraud

July 4, 2022

Ad fraud detection and prevention are crucial for companies with huge marketing budgets for digital advertising. …

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ad fraud prevention
Ad Fraud

Here’s how machine learning can help prevent ad fraud

July 1, 2022

The benefits of machine learning (ML) are well known – hence why it is becoming so …

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mobile in-app advertising
Ad Fraud

Everything you need to know about fraud in mobile in-app advertising

June 30, 2022

  Mobile in-app advertising is one of the best ways for companies to reach their target …

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Employee Story

Meet the Swaarm team: Sanyogita Parab – Junior product manager

June 29, 2022

What is your job at Swaarm? I am a Junior Product Manager at Swaarm.  My work …

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detect ad fraud
Ad Fraud

10 ways to identify and prevent mobile ad fraud

June 28, 2022

To prevent financial loss, advertisers and ad networks have to use various tools and methods to …

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ad fraud
Ad Fraud

Everything you need to know about mobile ad fraud

June 24, 2022

What is mobile ad fraud? And how does it stop marketers from reaching their goals? This …

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everything you know about ad network
Ad Network

Everything you need to know about ad networks

June 22, 2022

By the end of 2022, global ad spend is estimated to have reached a whopping $808 …

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