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Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

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marketing analytics tool or MMP - Mobile measurement partner
Best Practices

12 Reasons why you need a mobile measurement partner

Over 3.55 million apps are available for download in Google Play and 1.6 million apps in ...
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Marketing insights from CEO of City Ads Vietnam - Rob Tumasyan
Best Practices

Marketing leaders: Navigating the digital horizon with Rob Tumasyan

Rob Tumasyan – CEO of CityAds Vietnam   Introduction    Rob Tumasyan, a stalwart in the ...
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app monetization strategies
Best Practices

How can a mobile measurement partner enhance app monetization strategies?

The digital landscape is constantly changing, and to stay ahead, app owners have to be aware ...
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App leaders - Yogeeta Chainani, CEO and Co-founder of Swaarm
Industry Insights

App leaders – Yogeeta Chainani, CEO and Co-founder of Swaarm

  In this article titled “App Leaders”, originally published by Business of Apps, Yogeeta Chainani, CEO and ...
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data privacy
Best Practices

Why data privacy matters in mobile measurement partnerships

In 2022, companies around the globe spent an unprecedented $327 billion on mobile advertising. Next year, ...
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G2 Winter 2023 reports
Awards

Swaarm wins 5 awards and finishes strong in G2 winter reports

We are proud to share the fantastic news that Swaarm has been featured in the G2 ...
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Digital marketing trends
Industry Insights

Be Prepared for These Digital Marketing Trends 2024

  The only thing that’s predictable about the digital marketing landscape is the forces that inevitably ...
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mobile app tracking
Best Practices

The pros and cons of managed mobile measurement partners and in-house solutions

In 2022, global revenue from apps and games decreased by 3%. In cash terms, that’s  $129 ...
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German business award
Awards

Swaarm wins prestigious German Business Award 2023

We’re thrilled to announce that Swaarm has won the ”Most Advanced Performance Marketing Tracking Platform 2023” ...
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