Discover the ultimate app growth solution with Swaarm MMP!  Explore now!

Swaarm insights

Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

Latest posts

  • All
  • Affiliate Marketing
  • Awards
  • Best Practices
  • Employee Story
  • Events
  • Industry Insights
  • Leadership Perspective
  • Life at Swaarm
  • News
  • Partnerships
  • Search Monetization
  • Tips and Guides
  • Women in Tech
marketing analytics tool or MMP - Mobile measurement partner
Best Practices

12 Reasons why you need a mobile measurement partner

Over 3.55 million apps are available for download in Google Play and 1.6 million apps in ...
Read More →
Marketing insights from CEO of City Ads Vietnam - Rob Tumasyan
Best Practices

Marketing leaders: Navigating the digital horizon with Rob Tumasyan

Rob Tumasyan – CEO of CityAds Vietnam   Introduction    Rob Tumasyan, a stalwart in the ...
Read More →
app monetization strategies
Best Practices

How can a mobile measurement partner enhance app monetization strategies?

The digital landscape is constantly changing, and to stay ahead, app owners have to be aware ...
Read More →
App leaders - Yogeeta Chainani, CEO and Co-founder of Swaarm
Industry Insights

App leaders – Yogeeta Chainani, CEO and Co-founder of Swaarm

  In this article titled “App Leaders”, originally published by Business of Apps, Yogeeta Chainani, CEO and ...
Read More →
data privacy
Best Practices

Why data privacy matters in mobile measurement partnerships

In 2022, companies around the globe spent an unprecedented $327 billion on mobile advertising. Next year, ...
Read More →
G2 Winter 2023 reports

Swaarm wins 5 awards and finishes strong in G2 winter reports

We are proud to share the fantastic news that Swaarm has been featured in the G2 ...
Read More →
Digital marketing trends
Industry Insights

Be Prepared for These Digital Marketing Trends 2024

  The only thing that’s predictable about the digital marketing landscape is the forces that inevitably ...
Read More →
mobile app tracking
Best Practices

The pros and cons of managed mobile measurement partners and in-house solutions

In 2022, global revenue from apps and games decreased by 3%. In cash terms, that’s  $129 ...
Read More →
German business award

Swaarm wins prestigious German Business Award 2023

We’re thrilled to announce that Swaarm has won the ”Most Advanced Performance Marketing Tracking Platform 2023” ...
Read More →

A premium tracking platform made affordable

Use Swaarm to simplify, automate and optimize your marketing efforts.